Senior Lifecycle Marketing Manager
CurrentDriving email marketing, onboarding, and retention strategies to empower sales teams and maximize customer success. Key contributions include:Email Campaign Optimization: Write and execute segmented email campaigns for trial, paid, and churned users to drive engagement, conversion, and retention.Onboarding Strategy: Driving email, in-product messaging, and customer journeys to improve trial-to-paid conversion rates and user engagement.Data-Driven Decisions: Analyze customer behavior and campaign performance to refine marketing strategies and optimize messaging.Cross-Functional Collaboration: Work closely with Sales, Success, and Product teams to align customer touchpoints, product launches, and educational content.Feature Adoption & Upselling: Manage campaigns for premium tools and new features, boosting adoption and customer lifetime value.Personalized Campaigns: Develop targeted email flows for different lifecycle stages, ensuring relevant communication for all customers.Promotions & Offers: Craft time-sensitive promotions to engage leads, trials and existing customers.In-Product Messaging: Design targeted in-product messages to drive feature adoption, guide user actions, and enhance the customer experience.