DutchWest pays homage to Henry Hudson and the “Dutch West India Company” which founded "New Amsterdam" almost 400 years ago. They had the vision and fortitude to become the first Manhattan-based “startup” of the New World! Their achievement inspires us to create a fresh approach to content development, as did Hudson and his crew in settling New York. We dedicate our efforts, daily, to create intelligent stories that will "evoke emotion" and move people to take action. https://dutchwestcontent.com/

Tim McHale is a Partner in Madison Avenue Social, a social media agency with expertise applicable for both B2B and B2C brands. We understand both their similarities or differences, like the lead-gen capability for B2B firms and the sales attribution capability or B2C companies of all kinds, tech or otherwise. We evoke emotion.Trained from a P&G packaged goods perspective, McHale has been leveraging his knowledge of Madison Avenue in the traditional, digital and mobile media world, working with many world-class clients on the buy-side and sell-side since 2002. During his time on the buy-side, McHale was responsible for investing a total of $20 billion in all media, including national & local TV, national & local radio, magazines, newspapers and OOH, among others.McHale has worked on over 100 major brands, from the agency, consulting and events side, including Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, Pepsi, British Airways, Philips Corporation, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil, Brooks Brothers, AOL, Google & Yahoo among others; and has consulted for such publishing companies such as the New York Times, Reader’s Digest & Forbes, among others.Before entering the mobile space, McHale was Chief Media Officer of Omnicom-owned, Tribal DDB Worldwide. Before joining DDB, he was EVP-director of strategic planning and Development at i-Traffic which is now Designory. He began his career in advertising as an intern for Ogilvy & Mather.As a way of giving back, McHale has been co-teaching a class on advertising with Kurt Brokaw at the New School University, titled, “All about Advertising,” since 2006. In 2012, he was the subject of a book written by Cory R. Treffiletti, VP, Marketing of Oracle, titled, "Internet Ad Pioneers."

McHale was Chief Revenue Officer of the Mobile Media Summit and Editor of the Mobile Media Xchange. In this capacity, Tim managed the sales, marketing, social & registratioin teams which engaged with 150+ companies, including Google, Facebook, Yahoo and numerous mobile-tech companies, accounting for well over 60% of all mobile advertising expenditures, estimated at $40 billion and growing.Accounts: Amobee, BIDSWITCH, CBS Interactive, Celtra, Collective, Datalogix, Facebook, Factual, Fiksu, Gannett, Gimbal, Google, Kargo, LiveRail, Marchex, MAXPOINT, Medialets, Neustar, NinthDecimal, OpenX, Opera Mediaworks, Oracle, Pandora, Pinsight Media +, PlaceIQ, PubMatic, Quantcast, Quixey, RadiumOne, RhythmOne, Rocket Fuel, SITO Mobile, Sizmek, Skyhook Wireless, Swyft Media, Taboola, TapJoy, Taptica, Thinknear, Tremor, TUNE, Undertone, Verve, Videology, Wash Post, Waze, xAd, Yahoo, Yelp & ZEFR, among othersGrew MMS grow from zero to over $5 million in annual revenues & sold company for $8-figures to Comexposium in 2015

Was responsible for all digital media planning and buying for Tribal's 5 North American offices, including Tribal Connections, the CRM unit and the Agency's privacy policy.

Co-Founder/Partner in 4 Companies - 2003 to Present - Invested $20 billion during agency media career, servicing top Fortune 500 brands - Co-authored “Online Video Revolution” in 2013, published by Palgrave Macmillan - First “Chief Media Officer” in advertising according to New York Times - Produced major promotion for MAD MEN TV show - Founding member of the Internet OT ListInteractive Advertising - 1998-2003 - Media Director, Blue Marketing/ACG - VP, Media Services at Agency.com - EVP, Director of Strategic Planning, i-Traffic.com - Chief Media Officer, Tribal DDB Worldwide - CEO, Underscore MarketingTraditional Advertising - 1980-1998 - Ogilvy & Mather, Inc., Intern - Wells Rich Greene, Media Planner - Rosenfeld Sirowitz & Lawson, VP, Associate Media Director - SFM/MPG, Media Director