Jennifer Mcham

Jennifer Mcham Email and Phone Number

Director Digital Marketing and Content @ Craft.co
California, United States
Jennifer Mcham's Location
San Francisco Bay Area, United States, United States
Jennifer Mcham's Contact Details

Jennifer Mcham work email

Jennifer Mcham personal email

n/a

Jennifer Mcham phone numbers

About Jennifer Mcham

Creative and results oriented marketer with over 15 years of experience developing and executing B2B and B2C campaigns. I have experience with lead generation, branding, marketing communications and data-driven testing, user experience and more. I am a natural leader with the ability to inspire and motivate teams, optimize processes for efficiency and drive results.

Jennifer Mcham's Current Company Details
Craft.co

Craft.Co

View
Director Digital Marketing and Content
California, United States
Website:
craft.co
Employees:
113
Jennifer Mcham Work Experience Details
  • Craft.Co
    Director Digital Marketing And Content
    Craft.Co
    California, United States
  • Craft.Co
    Director Of Content And Digital Marketing
    Craft.Co Oct 2023 - Present
    San Francisco, Ca, Us
  • Turntide Technologies
    Head Of Content
    Turntide Technologies Mar 2021 - Oct 2023
    Sunnyvale, Ca, Us
  • Study.Com
    Director Of Creative Services (Ux, Design, Marcom, Pr)
    Study.Com Mar 2013 - Mar 2021
    Mountain View, Ca, Us
    Director of Creative Services (UX, Design, Marcom, PR) for an online learning website and alternative credit provider. Managed the creative team responsible for the user experience, visual design, customer acquisition and retention of the learning platform, led company rebranding for Study.com, developed product messaging and positioning, conducted customer research and usability testing, developed PR & communication strategy resulting in top tier media coverage, managed offline marketing including TV and radio campaigns and brand ambassador program, provided B2B marketing support and collateral for enterprise sales and social impact initiative.
  • Adchemy
    Director Creative Strategy For Digital Marketing Campaigns
    Adchemy Jun 2010 - Aug 2012
    Director Creative Strategy for Digital Marketing Campaigns for a lead generation company focused on mortgage, education and financial sectors. Responsible for providing creative direction and testing strategy for B2C campaigns generating 500+ daily leads via display, social, mobile, PPC and email. Also responsible for landing page optimization, A/B and multivariant testing and funnel conversion, as well as providing strategic direction for corporate marketing website and B2B sales collateral.
  • Corematrix Systems
    Vp Of Marketing (Product Marketing, Branding, Lead Generation & Pr)
    Corematrix Systems Jan 2008 - Dec 2009
    Red Bank, Nj, Us
    VP of Marketing (Product Marketing, Branding, Lead Generation & PR) for a consulting company focused on CRM and SaaS. Responsible for B2B and account-based marketing strategy, branding and positioning, lead generation, customer success, events, public relations, content marketing, SEO, PPC and call center for lead nurturing.
  • Consulting / Short Term Projects
    Marketing Consultant
    Consulting / Short Term Projects 2006 - 2008
    Worked on B2B marketing projects for a viral marketing agency, affiliate network, and a compliance monitoring company. I also did B2C marketing for several SMBs including: a photographer, retail clothing store, psychologist, catering company and a technology company.
  • Claria Corporation
    Director Of Marketing And Creative Services
    Claria Corporation Jul 2000 - Nov 2005
    Director of Marketing for behavioral targeted ad network and software publisher. Responsible for B2B marketing to advertisers, company rebranding, messaging, user research and marketing communications. Built in-house creative agency to deliver high-converting online B2C campaigns for 200+ advertisers including brands like Amazon, FTD, Expedia, ABC, Tide, Universal, Avis and Target.
  • Creative Labs
    Channel Marketing Manager- Retail
    Creative Labs Jan 1997 - Jan 2000
    Singapore, Sg
    Channel Marketing Manager for hardware manufacturer. Responsible for retail and online B2B2C marketing of SoundBlaster soundcards, DVDR and MP3 players. Managed budgets and created go-to-market plans for new product launches, promotions, educated field marketers & retail sales staff, monitored brand integrity across advertising and in-store merchandising.
  • Software Spectrum
    Partner & Channel Marketing Specialist
    Software Spectrum 1995 - 1997
    Us
    Partner & Channel Marketing Specialist for software reseller. Responsible for B2B product marketing for 10 major software companies to 600+ person sales organization calling on Fortune 500 companies. Duties included: Product launches, sales promotions, advertising, direct mail and events.

Jennifer Mcham Education Details

  • Southern Methodist University
    Southern Methodist University
    Advertising

Frequently Asked Questions about Jennifer Mcham

What company does Jennifer Mcham work for?

Jennifer Mcham works for Craft.co

What is Jennifer Mcham's role at the current company?

Jennifer Mcham's current role is Director Digital Marketing and Content.

What is Jennifer Mcham's email address?

Jennifer Mcham's email address is jm****@****udy.com

What is Jennifer Mcham's direct phone number?

Jennifer Mcham's direct phone number is +165096*****

What schools did Jennifer Mcham attend?

Jennifer Mcham attended Southern Methodist University.

Who are Jennifer Mcham's colleagues?

Jennifer Mcham's colleagues are Kristopher Rigg, Eunice Lin, Norms Crafts, Laima Miklovaitė, Ashley Locke, Issahaku Abdul Rashid, Emma Mckane.

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