Inspired, coached, and mentored multi-disciplinary student teams to think creatively and strategically as they developed integrated marketing plans for their real-world clients. Created an environment for active learning through personal discovery, client interaction, group discussion and collaboration.

Creating fundraising, marketing, and life-literacy strategies that generate insights and fill knowledge and information gaps. We're redefining the way organizations engage, communicate, and connect with today’s more socially aware consumers by sharing great stories and creating rich, interactive experiences that get people talking and motivated into action — bringing your brand to life and well positioned for long-term success.

Strategic and trusted advisor, reported to the President and CEO, developed executive and annual key messages positioned LHSF as an industry leader, increased brand awareness and reputation. Developed results driven marketing strategies to support fundraising programs in existing and emerging markets to help achieve revenue goals. Part of the senior team that led strategic planning sessions with internal/external executive stakeholders, volunteers, and partners to achieve consensus and… Show more Strategic and trusted advisor, reported to the President and CEO, developed executive and annual key messages positioned LHSF as an industry leader, increased brand awareness and reputation. Developed results driven marketing strategies to support fundraising programs in existing and emerging markets to help achieve revenue goals. Part of the senior team that led strategic planning sessions with internal/external executive stakeholders, volunteers, and partners to achieve consensus and commitment to 3 consecutive Strategic Plans. Responsibilities were wide-ranging and encompassed campaign and brand awareness initiatives, data-driven mass-audience and individual fundraising campaigns, reputation management, communications, media relations, marketing plans, and donor-centred stewardship programs, executed through traditional, digital, and emerging social strategies. Advised and developed CEO/executive messaging established strategic internal/external partnerships. Show less

One of the two founding members of JWA Group which began as a design and print production studio which grew to become a mid-size ad agency, offering a full range of client services with 15 full-time employees. Responsible for new business development, creative direction, managing and leading creative and account management professionals to effectively implement innovative, high profile integrated marketing communication strategies for many national and international clients including, 3M… Show more One of the two founding members of JWA Group which began as a design and print production studio which grew to become a mid-size ad agency, offering a full range of client services with 15 full-time employees. Responsible for new business development, creative direction, managing and leading creative and account management professionals to effectively implement innovative, high profile integrated marketing communication strategies for many national and international clients including, 3M, General Mills, Pillsbury, E.D. Smith, Energizer, Maple Leaf Foods International, Heinz Bakery Products and Pepperidge Farm. Show less