For over two decades, I’ve helped companies identify their ideal product, marketing and sales strategies to efficiently find and convert customers. This experience ranges B2B, B2C, B2B2C strategies and CPG, e-commerce, and SaaS companies. The common thread? I create award-winning and record-breaking products and marketing campaigns every where I go. Here’s the secret:As a product marketer, my goal is to unlock the emotional connection between the customer and the unique value proposition of the product or service, collaborate on clear and impactful messaging, and develop impactful campaigns. Outside of product marketing roles, my varied experience includes: - Leading Online Order Growth: While the product marketing manager at Weedmaps, I created conversion campaigns that led to a 78% increase in online orders with enabled retailers over an eight month period.- Consumer Marketing: As brand manager and product marketing manager, I’ve worked closely with internal & external stakeholders to develop go-to-market and live service marketing strategies to increase the reach, efficacy and engagement of consumer campaigns.- Research and Insights: I’ve conducted research in a variety of industries, acquiring extensive background in collecting, analyzing, and sharing consumer insights with internal and external teams.- Cross-Functional Collaboration: For over a decade, I’ve led cross-functional teams shepherding products to market using consumer insight and continuous data-driven optimization to achieve acquisition and retention goals. Let me know how I can help unlock your marketing potential!