AeroLeads people directory · profile
Michael Cheng Email & Phone Number
Global Lifecycle Marketing Manager
at
PlayStation
1 work email found
@playstation.com
3 phones found area 415, 513, and 800
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Lifecycle Marketing Manager
Location
San Mateo, California, United States
Company size
Who is Michael Cheng? Overview
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Quick answer
Michael Cheng is listed as Global Lifecycle Marketing Manager at PlayStation, a with 10753 employees, based in San Mateo, California, United States. AeroLeads shows a work email signal at playstation.com, phone signal with area code 415, 513, 800, and a matched LinkedIn profile for Michael Cheng.
Michael Cheng previously worked as Global Customer Engagement - Lead at Playstation and Marketing Manager, CRM Automation & Growth at Verizon Media. Michael Cheng holds Bs, Business from Oregon State University.
Company email context
Email format at PlayStation
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{first}_{last}@playstation.com
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AeroLeads found 1 current-domain work email signal for Michael Cheng. Compare company email patterns before reaching out.
Profile bio
About Michael Cheng
A customer-obsessed marketer with 10+ years of experience in digital marketing and leading CRM program initiatives. I’ve worked with and used nearly every channel imaginable to build trust and loyalty with millions of customers around the world. I am a data-driven marketer skilled in managing Omni-Channel campaigns with multiple stakeholders while executing in a fast paced environment, and prioritizing key initiatives to create holistic marketing campaigns directly supporting business goals.• Manage client relationships, projects, and marketing campaigns of a variety of clients.• Drive client satisfaction and the relationships between clients and third party vendors. • Development and analysis of statistical report on website traffic and sales Track record of creating effective integrated programs focused on driving revenue and increasing awareness; enterprise software/hardware industry experience preferred • Demonstrated success with full-cycle marketing project management, multi-tasking and able to determine priorities on a real-time basis • Experience working on commercial web sites with a proven understanding of web technologies, browser compatibilities and limitations, content and process management, and site implementation • Experience with content management (CMS) and Web site/Internet technologies • Focus on customer experience optimization and user-centric information designSpecialties: - Internet Marketing & Advertising- lifecycle/relationship marketing (CRM)- email strategy, planning and segmentation- A/B and MVT testing and experimentation- real-time decisioning engines and optimization- business rules development and prioritization
Listed skills include Crm, Email Marketing, Online Advertising, Marketing, and 13 others.
Current workplace
Michael Cheng's current company
Company context helps verify the profile and gives searchers a useful next step.
Playstation
9 roles
Michael Cheng work experience
A career timeline built from the work history available for this profile.
Global Customer Engagement - Lead
Current
Sep 2020 - Present
Marketing Manager, Crm Automation & Growth
Developed strategy and operations for specific Yahoo brands focused on increasing customer lifetime value by identifying, developing, prioritizing and executing strategies and tactics that impact the levers of customer lifetime value. - Strong focus on email, CRM and Marketing Automation (i.e. new customer acquisition, on boarding, adoption, nurturing, engagement, retention, win-back and loyalty)- Implement high impact user journey, cross-channel programs which reach users across multiple devices to drive acquisition, winback, retention and engagement initiatives.- Defined objectives and success criteria for assigned CRM programs and be able to measure results to assess effectiveness of driving search queries- Managed the operationalization of new features such as personalization, dynamic content, targeting and triggers- Leverage research, insights and campaign results to make data-driven decisions
Sep 2019 - Jan 2020
Crm Marketing/Strategy At Oath
Feb 2017 - Sep 2019
Global Business Marketing, Email/Crm Manager
Responsible for comprehensive B2B CRM/Email program management to ensure alignment on strategy and execution logistics for Twitter’s top revenue generating clients globally- Managed the development and production of email campaigns; including content optimization, segmentation, deployment and post analysis. - Optimized, managed systems and process to deliver marketing campaign execution through Eloqua, Salesforce and Twitter. 12% increase in efficiency quarterly and database growth of 37% - Implementation of marketing automation strategy/campaigns to lead advertisers/marketers through funnel and enrich relationships- Stayed top of mind while increasing engagement for Global revenue website, interactive learning platform, Twitter Ads and Developer Platforms (improve impressions by 32% and clicks by 16% )
Sep 2015 - Dec 2016
Ecommerce Marketing Manager, Crm
- Developed and executed online marketing programs that support customer activation and retention goals from inception to post-campaign analysis- Analyzed, report on, and share effectiveness of digital marketing campaigns; making recommendations for optimization to improve ROI- Developed, forecast and execute all 11 Main promotional campaigns; managing offer development and cadence, and audience segmentation- Drive insights into program performance in partnership with analytics team to evaluate campaign effectiveness; propose new tests and refine audience segments using test and control-based approach- Developed promotional campaigns in line with company-wide objectives and collaborate with key stakeholders within the organization- Increased consumer lifetime value by developing and executing marketing programs that support activation and retention- Act as a stakeholder in any revisions in Customer Service policy for discounts and promotions
Mar 2015 - Aug 2015
Crm Marketing Manager, Targeting (Customer Segmentation) - Macys.Com
-Managed daily email marketing and nurturing campaigns, including: A/B testing, database segmentation and continual optimization for KPI's (sales/segmentation/response metrics) a. Delivering campaigns and driving sales towards business goals b. Drove weekly/daily campaign schedules, audits and process flows- Managed and drove weekly/daily campaign schedules, audits and process flows- Develop email marketing calendar in partnership with targeting and marketing strategy teams to support promotions, events and business objectives- Partner with technology teams to develop and implement system enhancements, capabilities and platforms for campaign automation across various marketing tactics- Manage marketing calendar by identifying optimal messaging cadence, contact frequency and merging with promotional/product marketing events
May 2012 - Mar 2015
Assistant Marketing Manager, Targeting (Customer Segmentation) - Macys.Com
- Drive innovation and development of email strategy, best practices and incremental sales drivers through continuous testing and optimization (marketing calendar event, new customer/subscriber onboarding, lifecycle, loyalty, international tracks)- Establish behavioral targeting parameters for customer segmentation to drive improved relevancy and customer response- Collaborate with analysts and predicative modelers to optimize customer segmentation
Nov 2010 - Apr 2012
Research Analyst - (Contract)
- Monitor analytical aspects of Sony Pictures marketing campaigns.- Campaign performance tracking/analysis/reporting visitors and conversion metrics.- Interpret web traffic, customer and marketing campaign data utilizing Excel, Omniture, and database reporting applications
Dec 2009 - May 2010
3 education records
Michael Cheng education
Bs, Business
Oregon State University
Education record
California State Polytechnic University-Pomona
Education record
Saratoga High School
FAQ
Frequently asked questions about Michael Cheng
Quick answers generated from the profile data available on this page.
What company does Michael Cheng work for?
Michael Cheng works for PlayStation.
What is Michael Cheng's role at PlayStation?
Michael Cheng is listed as Global Lifecycle Marketing Manager at PlayStation.
What is Michael Cheng's email address?
AeroLeads has found 1 work email signal at @playstation.com for Michael Cheng at PlayStation.
What is Michael Cheng's phone number?
AeroLeads has found 3 phone signal(s) with area code 415, 513, 800 for Michael Cheng at PlayStation.
Where is Michael Cheng based?
Michael Cheng is based in San Mateo, California, United States while working with PlayStation.
What companies has Michael Cheng worked for?
Michael Cheng has worked for Playstation, Verizon Media, Oath, Twitter, and 11 Main, Inc..
How can I contact Michael Cheng?
You can use AeroLeads to view verified contact signals for Michael Cheng at PlayStation, including work email, phone, and LinkedIn data when available.
What schools did Michael Cheng attend?
Michael Cheng holds Bs, Business from Oregon State University.
What skills is Michael Cheng known for?
Michael Cheng is listed with skills including Crm, Email Marketing, Online Advertising, Marketing, Digital Marketing, Segmentation, Analytics, and Online Marketing.
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