Measuring, analyzing and optimizing the success of online and offline marketing campaigns using advanced data collection and analysis techniques throughout the marketing tech stack - ad platforms, web, email, automation and third-party tools. By interpreting trends and telling data stories through visualizations, I deliver advanced counsel that leads to measurable improvement in business results.

I take a multichannel approach to digital marketing that includes advertising. marketing automation and organic search optimization - often preceded by strategic planning - to improve business results for our clients. I create and optimize paid campaigns, automate workflows in Hubspot and Kentico, develop strategic plans and media budgets, and deploy conversion and engagement tracking in Google Analytics and Google Tag Manager to accurate measure the business results of our digital marketing efforts.

Responsible for driving consistent and measurable growth for our roster of e-commerce and lead-gen clients. As director of the growing organic search department, I managed a team of talented analysts and played a lead role in ensuring that our partners always received strategic guidance that could lead to positive outcomes. I also served on the agency’s leadership team, where we focused on client growth and developed new ways to improve the satisfaction and retention of both our clients and valued team members.