As the Director of Sales and Marketing Operations at The National Leadership Academies, I oversee the Salesforce administration, e-commerce, revenue analytics, and accounts receivable functions for an educational event production company. I have more than 20 years of experience in providing operational and technical support to sales and marketing teams across various industries, in both B2B and direct-to-consumer business environments.My core competencies include Salesforce data management, customization, integration, forecasting, and reporting, as well as marketing automation, campaign tracking, products and pricing, lead and data flows, and data integrity. My career includes experience in information systems, accounting, marketing, sales and project management. I possess excellent communication skills and a high level of attention to detail. I am passionate about leveraging data and technology to optimize business processes, improve sales and marketing program performance, and drive revenue growth.