• Spearheaded content rebranding efforts, driving a 10x increase in monthly audience growth and boosting engagement across channels.• Directed integrated campaigns leveraging customer insights to align messaging with target audience segments.

• Led a 12-member global team to execute revenue-driven social marketing strategies, fostering a collaborative and high-performing environment.• Established KPI frameworks to track and report on campaign performance, delivering actionable insights to leadership.

• Directed a $30MM+ paid media budget across digital and traditional channels, optimizing campaigns for customer acquisition and ROI improvement.• Led initiatives to streamline the company’s web architecture, enhancing search engine indexing and UX, resulting in a 64% boost in site traffic and engagement.• Implemented robust A/B testing protocols, leveraging insights to refine messaging, targeting, and channel performance.

• Designed and executed integrated marketing strategies that aligned with business objectives, driving measurable growth in lead generation and customer engagement.• Managed cross-channel campaigns, including PR, field marketing, and digital initiatives, to enhance brand recognition and customer acquisition efforts.