Since inception in February 2020, we've tripled in size (now over 125 employees), growing our relationship with our flagship client The Home Depot, and winning work with clients including FedEx, MailChimp, Publix SuperMarkets, SharkNinja, Frida, Midea Appliances, PGA, and the Arthur Blank Family Foundation.I currently serve on the Executive Team and lead all aspects of agency growth, including GTM strategy, brand marketing, product development, partnerships, public relations, and new business. This includes portfolio growth strategy in partnership with our sister agency 22squared, inclusion consultancy Embrace, and parent company, Guided by Good.I also serve as the Executive sponsor and liaison for all agency culture initiatives, including internal communications, Impact Team, Prom Committee (events/culture-building team), Apprenticeship Program, and Robotics Club.

Part of the Leadership team that helped build Trade School - a new agency model and spin-off of sister agency 22squared. Trade School was created to meet the rising need for strategic, high-quality content at scale based on the exponential growth of digital platforms and the resulting content inventory demands. We are a hybrid content agency and production company, with integrated services including brand strategy, comms planning, influencer marketing, creative, design, automation, and in-house (non SAG) production.

Led all aspects of agency business development, including go-to-market strategy, brand marketing, public relations, prospecting, and new business pitches. Wins included: The Home Depot, Netflix, AdventHealth, SunTrust Bank (now Truist), Columbia Care, Sweetwater Brewing, Mizuno, EverBank, Dremel, Krystal, and Spanx.

Responsible for refinement and execution of growth strategies and processes to generate agency revenue, including organic growth and acquisition of new accounts. Led marketing and PR initiatives to build agency visibility with prospects, consultants, and industry community. Managed proactive prospecting program and development of targeted outreach for key accounts. Directed all aspects of the pitch process including development of proposals and presentations, pitch staffing and team management, research and strategic planning, and logistics for flawless execution.

Worked collaboratively with executive staff to drive all business development efforts, including managing active reviews; RFP response, research, pitch strategy and presentation content; assisting with prospecting and research for qualified leads; coordinating outbound marketing initiatives.

Assisted with planning and executing the Annual Fundraising Gala: managed budget, maintained communication with corporate sponsors and 85-member Board of Advisors, coordinated decorations, catering, entertainment, silent auction, and managed student volunteers. I also wrote and designed grant proposals, sponsor solicitations and promotional materials for the Gala and other Garden events.

Learned the intricacies of the advertising agency pitch process by working closely with Business Development team on prospecting, RFP responses and pitch presentations. Assisted with active review for global client: facilitated meetings, organized global research survey and prepared presentation materials. Had the opportunity to execute research projects for international network offices including London, India and Thailand.

Directed the execution of promotional events for all UGA Baseball and Men's Basketball games: half-time contests, giveaways, advertisements and team signings. Gained leadership skills and experience in team management by overseeing the work of eight student volunteers.

Collaborated with political consultants and campaign team to create strategy. Organized and managed promotional events including community appearances, district campaign parties and political debates.