I was member of the Commercial Planning & Activation team in the Take Home Trade on a fixed term contract. In this role I played an active part in all the activities of the CP&A Take Home Trade Team. This included deep dive analysis of marketing activities and I was responsible for All Beer Activations including:• Managing the Beer Shopper Marketing activation Budget• Ensuring that 9 Shopper Marketing activations were On Time and Brilliantly Executed• Diageo Displays are innovative,… Show more I was member of the Commercial Planning & Activation team in the Take Home Trade on a fixed term contract. In this role I played an active part in all the activities of the CP&A Take Home Trade Team. This included deep dive analysis of marketing activities and I was responsible for All Beer Activations including:• Managing the Beer Shopper Marketing activation Budget• Ensuring that 9 Shopper Marketing activations were On Time and Brilliantly Executed• Diageo Displays are innovative, Shopper Interrupting and Cost Effective• Prepare Briefings for the Country Leadership Team• Prepare excellent Commercial Rationales to help achieve maximum impact for our activations• Prepare Brilliant Measurement & Evaluation Documents on activations • Drive out Costs from the Business – Cut POS costs• Increase Number of Displays• Liase with Brand Teams, Commercial Teams, Agencies and Suppliers to ensure Diageo wins with beer activations Show less

Green Circle Marketing Ltd is a Pan European distribution business supplying value to the grocery sector from a base in Cork, Ireland.Responsibilities: Complete review of Green Circle Activities with focus on• Category Analysis & Review• Implementation of Software modifications to improve Competitiveness• Examining Business Development opportunities• Implementing Category focus across the organization• Implementing Change Management across the Business