Gwen Mcintyre Email & Phone Number

Washington, Dc, Us

Bethesda, Md, Us

I am currently the strategic lead for Marriott Bonvoy’s content across global partnerships, influencer marketing, and integrated campaigns.- Created and managed the #30Stays300Days TikTok campaign, which inspired hundreds of pieces of UGC and over 144M hashtag views.- Grew Marriott Bonvoy’s TikTok from inception to 307.4K followers and 1.6M likes.- Led social media creator efforts for Marriott Bonvoy’s global portfolio campaign, improving paid media results over traditional brand ads by 22%.- Developed Formula 1 fandom viral video series “Special Delivery” featuring George Russell.

Bethesda, Md, Us

Managed all social and digital content for Marriott Bonvoy’s Premium Brands (Westin, Marriott Hotels, Sheraton Hotels, and more).- Created and managed the creation of bespoke content series for Westin, Autograph Collection Hotels, and Sheraton Hotels.- Developed content for and managed the creation of the Autograph Collection Hotels website (autograph-hotels.marriott.com).

Bethesda, Md, Us

I was the day-to-day content lead for social media marketing efforts on behalf of Marriott Bonvoy (previously Marriott Rewards and SPG), Marriott International’s loyalty program and the voice of a portfolio of more than 7,300 hotels and 30 hotel brands. In addition to the management of loyalty Facebook, Twitter, Instagram and YouTube channels, I was responsible for overseeing owned and third-party online communities and social media customer care.- Launched the Marriott Bonvoy Insiders Facebook Group community, which now includes 212K of the program's most engaged elite members. - Led the execution of a five-hour YouTube live stream at Wake Up Call, a W Hotels Music Festival, that became Marriott’s most successful live stream ever, with 8.5MM views.- Created a brand voice training guide, including 300+ approved responses, to prepare social media customer care teams to moderate questions about Marriott Bonvoy’s launch.

Bethesda, Md, Us

I managed social media marketing efforts on behalf of Marriott Rewards, including monthly content creation and the execution of integrated campaigns on social channels.- Executed a weekly NFL trivia contest via Twitter called “Extra Points Sundays,” resulting in more than 580K engagements and more than 328MM Marriott Rewards points awarded.

Chicago, Il, Us

I led social media strategy on client accounts including National Industries for the Blind, the National Aquarium and McDonald’s in greater Washington, D.C. My achievements include:- Managed the social media community management strategy for the National Aquarium’s announcement that they would create North America’s first dolphin sanctuary.- Developed the content strategy to pull regional messaging through on the global McDonald’s LinkedIn page.- Launched the first-ever regional McDonald’s product in the mid-Atlantic with a holistic social media campaign including paid and organic content.- Managed the creation of a McDonald’s microsite to support regional marketing campaigns.

Chicago, Il, Us

Washington, Dc, Us

- Researched and drafted blog posts for Cisco on smart cities, the Internet of Everything, and public safety and technology.- Created social content for a global audience on Twitter and Facebook that was timely and strategic for geopolitical client.

Washington, District Of Columbia, Us

New York, Us

- Researched and developed content for Animal Planet social media platforms to drive interest in shows.- Composed blog posts for Bites @ Animal Planet (all included in top 10 most read for the month).- Developed a social media training course for talent, including best practices on Twitter and Instagram.

Washington, Dc, Us

Member of PEERS (Peer Educators for the Elimination of Relationship & Sexual Violence)- Participated in semester-long training program on local and national sexual assault policies and procedures.- Promoted legal clinics that detailed victims’ rights through working with Network for Victim Recovery of DC.- Facilitated presentations for classes and student groups on dating violence, sexual assault and stalking.- Planned an expert panel, movie screening and clothing drive for Domestic Violence Awareness month.

Washington, Dc, Us

- Facilitated presentations and discussions about diversity, campus life, university services and student success to groups of 10-200 incoming students. - Took part in Safe Space Training to become certified by the AU Center for Diversity and Inclusion.

Washington, Dc, Us

- Conducted a brand audit to evaluate consistency across external communication channels.- Used Chicago Style to edit and proofread issues of Developments magazine to be published in print and digital channels.

Washington, Dc, Us