- Created digital assets and graphics for social media, web, and print- Took professional photographs of students, faculty, equipment, and events- Planned, designed, and implemented digital content strategies for social media channels- Wrote and copy-edited short articles for publication- Used web development tools to design webpages and manage web content- Filmed and edited videos for promotional use- Produced and hosted monthly podcast, “On A Tangent”

- Photographed equipment and portraits for various purposes including newsletters, websites, and promotional materials- Edited and retouched photos using Lightroom and Photoshop- Managed and organized photo assets in Ryerson’s asset bank for use on the website- Collaborated with colleagues to plan and coordinate photoshoot schedules and concepts- Designed engaging social media posts using Photoshop and Illustrator- Utilized AEM CMS to facilitate the transfer of data to the new website- Handled Faculty of Science Instagram account, maintaining a consistent brand image and engaging with followers- Established and set up a photo studio for capturing professional staff portraits, using 3-point lighting

- Manage a 20+ member cross-functional team to create digital magazine issues from concept to creation- Lead communications and web design teams to create cohesive and functional designs for web, and professional outreach on behalf of the zine- Direct & photograph in-studio & outdoor shoots of local artists- Establish branding toolkit (logos & iconography) and guidelines (tone & voice) for use across website and social media platforms- Coordinate with marketing and graphic design teams in developing Instagram and Tiktok social media strategies, including content creation- Develop treatments for shoots to create unique concepts in-line with artists’ aesthetics and issue themes- Design social media graphics, interactive webpages, PDFs and print editions of magazine