Michael Johnson Email & Phone Number

San Francisco Bay Area

Mike comes to us with over 20 years experience in sales, sales management, marketing advertisement and digital-media marketing providing his clients with an unusual and varied perspective. Mike provides the strategy and tactics that enable professional practices and small to medium businesses to have the level of expertise and attention available to huge corporations.During his career in the Navy, which spanned eight years, Mike became expert in providing training and development curriculum for pilots and for managing technical people. After his second honorable discharge, Mike continued developing his skills and held a series of management positions with ever-increasing responsibilities.He became one of Toyota’s top sales people earning multiple awards. Eventually becoming Director of Operations and Sales, responsible for management and training of over 80 people.Mike’s specialties include:• Strategy and tactics that aligned to your business goals.• Updating your marketing portfolio to stay ahead of the ever-changing digital-media landscape.• Managing your business message across all digital channels which includes: website, creating your blogs, newsletters, and social media.• Providing effective content for your website that engages your new prospective customers to want to explore more of the products and services your company offers______________________________________Specialties: Digital Marketing ♦ Advertising ♦ Business Development ♦ Content Creation, Development & Management ♦ Online Reputation Management ♦ Campaign Strategy & Management ♦ Project Management ♦ Customer Acquisition ♦ Market Expansion

San Francisco Bay Area

• Advised dealerships on the latest marketing technologies to improve their digital strategy by utilizing solutions like: SEM, SEO, Search Retargeting, Site Retargeting, SRP/VDP, KPI, PPC, Reputation Monitoring, Social Media Management and Google Analytics.• Educated auto dealerships sales teams and internet sales teams on sales best practices including: road to the sale, how to manage your leads and response times, presenting your product, handling objections, closing techniques and asking for the business.• Responsible for training newly developed call center team on best practices for telemarketing sales.• Implemented solutions for auto dealerships and dealer groups that improved their current traffic and leads by 2 to 3 times, in most cases without increasing their marketing budget._______________________________________Specialties: Digital Marketing ♦ Advertising ♦ Business Development ♦ Content Creation, Development & Management ♦ Online Reputation Management ♦ Campaign Strategy & Management ♦ Project Management ♦ Customer Acquisition ♦ Market Expansion

Pleasanton, Ca

• Grew base of accounts by 20%.• Grew revenue 25% year over year.• Instructed clients to maximize internet visibility though effective digital marketing, business reputation monitoring and social media management.• Managed book of business that included both national and local apartment management companies.

Sunnyvale Ca

• Recruited by owner principal of (Price/Simms Auto Group) for fast track management training program.• Directed all aspects of operations for this multi-million dollar department which included: profitability, training, inventory, reconditioning, pricing, sales both floor and internet, advertising and wholesale/retail.• Increased monthly vehicle sales for department from 90 to 200+ over 110% increase.• Contributed in growth of company profitability15% year over year over six years. • Awarded “Sales Excellence Award” for 2008 and 2009. • Awarded “Toyota’s Top Volume Dealership in Northern California” five consecutive years.

Sunnyvale

• Recruited by the Sunnyvale Downtown Association Board to represent the Sunnyvale Downtown Association• Played critical role in obtaining city funding of $80,000 to create a Business Improvement District for the Sunnyvale downtown businesses• Worked with city council members, city manager, city staff and city attorney to influence policy and acquire funding of $50,000 to keep downtown Sunnyvale clean and promote a better consumer experience

San Jose, Ca.

• Increased sales by 600% in my assigned territory.• Grew monthly revenue from $3,000 monthly to $18,000 monthly.• Developed appropriate marketing campaigns to achieve business objectives for owners, managers and executives of small businesses.

Mountain View, Ca.

• Played key role in increasing sales over 450% in last three years in position by closing major account with School District.• Analyze clients networking requirements and provide customized networking solutions that included; Internet Connectivity Solutions, Software Routing Solutions and Terminal Emulation Solutions• Promoted within 15 months from Channel Sales, Education and Apple liaison manager to Channel / Sales Manager of US and Canada for exceptional sales performance