* Innovative and analytical executive with 10+ years of strategy experience and a solid background in investment banking, paired with 5+ years of managerial expertise in leading high-performing teams. Proven in driving operational excellence, fostering innovation and design thinking, and delivering strategic solutions in competitive environments. Adept at establishing teams and business units, with a structured mindset focused on outcomes and actionable insights. Passionate about translating vision to execution and driving innovation. * Expert in developing and executing strategic initiatives, managing cross-functional teams, and driving continuous improvement. Skilled in strategic product planning, market research, competitive analysis, and product management within top-performing companies. Known for effectively navigating ambiguity with a user-focused mindset and intellectual curiosity.* Outstanding communicator with the ability to convey complex topics simply and persuasively. Experienced in collaborating with go-to-market and product teams to implement strategies that drive user and business value. Strong leadership focused on quality, customer and employee experience, and accountability. Committed to mission-driven work.Areas of Expertise:* Strategic Planning & Implementation* Innovation & Design Thinking* Product Management* Market Analysis* Forecasting & Analysis* Business Modeling * Project Management* Cross-Functional Collaboration* Revenue Operations Selected Career Achievements:* Established and led a high-impact Sales Planning team within a rapidly scaling market, overseeing comprehensive forecasting, target setting, S&OP, pricing strategies, inventory management, systems requirements, and workforce planning. Recognized with top performer equity awards for exceptional leadership and results. * Led strategic planning and operational efficiency initiatives, driving a 17x increase in business volume over seven years while maintaining lean team growth, demonstrating the ability to scale operations effectively.* Founded and scaled Consumer Engagement (Demand Generation) and Strategic Partnerships units at Tesla using Design Thinking Methodology, generating over $5B in annual revenue within the first year including multiple first of their kind products and programs, showcasing strategic business development and revenue generation expertise.Email me at mckaybritsch@gmail.com or call me at (360) 524-1116.
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Head Of North America Sales Planning, Demand Generation, And Strategic Partnerships TeamsTesla 2017 - 2024Austin, Texas, UsEstablished and led the Sales Planning team for Tesla’s highest revenue market through rapid scale, overseeing sales forecasting, target setting, S&OP, inventory management, incentives, workforce planning, pricing, and retail strategy; and received top performer equity awards.Established, led, and scaled Tesla North America’s Demand Generation and Strategic Partnerships business units to over $5B in annual contributed revenue within one year, driving significant business expansion. Implemented and utilized the design thinking process to discover, test, and scale new business ideas such as those featured below: -
Investment Banking AnalystGoldman Sachs 2015 - 2017New York, New York, UsSupported M&A, IPO, and Strategic Advisory services, conducting comprehensive financial modeling, valuation analysis, industry research, market analysis, and due diligence for high-profile Fortune 100 clients. -
Strategy And Growth Analyst, Sales Operations, And Special ProjectsQualtrics 2015 - 2015Provo, Ut And Seattle, Wa, UsFounding Strategy and Sales Operations team member, assigned strategic projects by the Head of Sales to enable hypergrowth. -
Venture Capital AssociateUniversity Venture Fund 2014 - 2015Salt Lake City, Utah, UsConducted comprehensive market, competitive, and financial analysis on over ten investment candidates, informing strategic investment decisions. -
Innovation Strategy And Hr Intern (On Campus)General Mills Jan 2014 - Apr 2014Minneapolis, Minnesota, UsResearched Fortune 500 Co. and Unicorn Startup Innovation Best Practices and presented implementation recommendations to the VP of HR -
Venture Capital InternKickstart Seed Fund Jan 2014 - Apr 2014Cottonwood Heights, Utah, UsConducted investment due diligence on seed stage companies. Wrote investment memorandum on SaaS Tax software company, and presented recommendations to Board of Investors. -
Strategy ConsultantL-3 Communications Jan 2014 - Apr 2014New York, Ny, UsThree-month engagement with T3 government contracted client to decide the feasibility of entry into new markets. Recommended specific international business expansion opportunities based on primary and secondary research and analysis. Wrote pitch used to generate over $10M in potential funding from (DARPA). -
Graduate Teaching AssistantBrigham Young University Sep 2013 - Apr 2014Provo, Ut, Us* Assisted Thomas Peterson (HBS '83) with "Creating New Ventures" and "Managing New Ventures" MBA courses. Mentored MBA new venture teams through business launch and fundraising, evaluating +20 new venture business models. -
Business ConsultantZylun Global 2014 - 2014Created investment pitch deck used to raise a new round of funding ($3M+). Zylun named to 2014 UV50 Fastest Growing Companies. -
Operations And Strategic Growth InternVivint Solar 2014 - 2014Lehi, Utah, UsDevised short and long-term Go-to-Market strategies in preparation for IPO, aligning with overall growth objectives. -
Organizational Behavior Intern (On Campus)Hewlett-Packard Jan 2013 - Apr 2013Houston, Texas, UsCreated and improved U.S. and Europe Area software development and computer science graduate student recruiting plans. -
Chief Executive Officer, FounderKickstarter Consulting Firm 2013 - 2013Led a start-up focused on taking client's new products/ideas to market through crowd-founding and crowd-sourcing sites such as Kickstarter.com and Indiegogo.com. Successfully funded 4 Kickstarter projects and pioneered a startup management course for students. Donated 10% of revenue to B.Y.U. to ensure future student-led crowdfunding projects.
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Strategy And Product Innovation FellowVivint 2013 - 2013Provo, Ut, UsFormally trained in innovation and strategy methodology by former Innosight (#1 Innovation Consulting Firm) partner, while launching a pioneering program and new product. -
Lead Designer (Contract)I-Tech Xperience 2007 - 2008Designed San Diego and Tampa Bay Airport Stores and presented to airport development heads.
Mckay Britsch Education Details
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Brigham Young UniversityStrategy
Frequently Asked Questions about Mckay Britsch
What is Mckay Britsch's role at the current company?
Mckay Britsch's current role is Senior Leader | Strategy | Innovation | Design | Operations.
What schools did Mckay Britsch attend?
Mckay Britsch attended Brigham Young University.
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