Caroline Mckay Email & Phone Number

New York, New York, United States

Greater New York City Area

Reported to the Director of Marketing & Communications and grew Soho House’s brand awareness as a leader in the hospitality space through strategic press placements, multi-channel marketing campaigns and successful subsidiary brand launches. Strategic Communications Secured upwards of 400 local and nationwide media placements in 2019 for Soho House’s North American houses, hotels, and restaurant properties. Liaised with regional teams to understand individual property needs and determine multi-channel communications strategy surrounding key moments. Regularly met with top tier editors in design, lifestyle and hospitality to establish meaningful relationships and provide brand updates. Drafted internal and external communication materials including press releases, fact sheets and launch strategies.Gathered launch assets for external distribution for new Houses and business initiatives in order to streamline internal messaging and secure media placements. Arranged press trip to the UK with top design media which led to long-form features in Architectural Digest and Domino Magazine. Events + Partnerships Organized and executed large scale launch events for key brand moments including Soho Home’s US launch, and more. Extended brand reach with media and programming partnerships for Soho Works including Forbes 30 Under 30, Recess, Dwell Magazine and more. Social MediaRan Instagram accounts for @CecconisDumbo and @TheAllisChicago. Sourced photographers, distributed shot lists and oversaw shoots for content creation purposes 3-4 times per year. Built relationships with top tier influencers in design, food, travel and lifestyle and secured participation in marketing campaigns for Soho Home and the public restaurants.

Greater New York City Area

Media Strategyo Transitioned from account executive to account manager in the span of a year and a half.o Coordinated and executed PR strategies for clients in various industries including: Fashion, Health Food Products, Restaurants, Design, Hospitality and Travel. o Performed Media Strategy work involving assessing individual client’s needs, identifying target markets, preparing press releases and pitches, monitoring team’s media outreach, and planning events and social media campaigns to increase clients’ press exposure.o Tracked success of each strategy and execution through ad monitoring, social media and direct feedback.Relationships (Client, Media and Influencers)o Clients: Served as account manager and main point of contact for all clients for which I was responsible. During my time at My Young Auntie, I successfully brought in four new clients.o Media: Continued to build meaningful relationships with journalists and editors at top publications.o Partnerships: Secured partnerships between clients and close contacts in order to amplify media coverage, attain sponsors for various events and create relevant collaborations. o Influencers: Built relationships with top influencers and bloggers in the lifestyle, food, fashion, design and travel space. Content Creation and Editingo Wrote and edited press releases and customized pitches tailored to each client before distribution by my team. Eventso Organized large-scale client events. Work involved coordinating invitations, planning, securing applicable sponsors, space and design coordination, and securing press coverage before and after the event. o Created and organized a series of social media and blogger centric events and campaigns to promote restaurant openings, fashion activations and more.

Greater New York City Area

Media Strategyo Assisted in creating comprehensive PR strategies for various clients.Relationships (Clients & Media outlets)o Clients: Served as account executive and one of the main points of contact for all clients for which I was responsible. Work involved collaboration on strategy, event planning and content generation.o Media outlets: Built valuable relationships with journalists from top magazines and newspapers and with influential bloggers.Content creation, creative & editingo Built media lists tailored to the strategic outreach of each client and campaign. Social Media & Eventso Managed the firm’s Instagram and Facebook accounts.o Planned and attended talks, events and corporate dinners to provide clients with an opportunity to liaise directly with press.o Organized and supervised events, photo shoots and press interviews for clients at numerous locations.

Bachelor Of Arts (Ba), Sociology

Activities and Societies: Alpha Phi Zeta Sigma and Varsity Track and Field

Education record