Mckay Ferrell Email & Phone Number

Asheville, Nc, Us

Coral Gables, Florida, United States

Fort Lauderdale, Florida

Denver, Co

Deerfield Beach, Fl

Vancouver, Wa

• Oversaw all aspects of Patterson's entertainment and education digital media networks, including content creation, distribution, program management, affiliate marketing, and business operations.• Spearheaded and successfully launched multiple new product lines across multiple channels.• Worked with cross-functional leadership to align product strategies with company wide goals.• Collaborated with multiple teams including development, marketing, sales, and support to execute on go-to-market strategies.• Managed team of highly technical multimedia content producers through all phases of product and content life-cycles. • Defined, managed, and reported on all product related KPI’s.• Responsible for negotiating key agreements with vendors and media partners.• Chair of Patterson’s Change Leadership Team responsible for the development and implementation of company-wide change management programs.

Vancouver, Wa

• Managed new and existing product life cycles, including the innovation and development of core features, design concepts, application framework, security, and other key features that were leveraged across multiple enterprise product lines.• Worked directly with key stakeholders, cross-functional teams, executives, and vendors across multiple product lines to define product requirements, plan, and release multiple enterprise software products.• Defined short and long term vision resulting in the development of software requirements and functional specifications based on insight gathered through market research and analysis, comparative analytics, customer feedback, user testing, and strategy planning.• Introduced and implemented new methodologies including interactive wireframes, functional documentation, market requirements gathering, project management, SWOT, risk analysis, and competitive analysis to the product management team.• Developed and integrated many new processes that streamlined product development and release life cycles.

Vancouver, Washington, United States

Beaverton, Or

• Directed VTech Communications and AT&T’s telephony web operations including marketing initiatives, sales growth and forecasting plans, online brand development, Search Engine Optimization, and online advertising initiatives.• Developed and managed business requirements, online marketing, pricing, product, and promotion strategies for direct-to-consumer and business-to-business channels.• Lead cross-functional teams including design, development, and vendor partners through multiple project release cycles.• Defined and implemented multiple process improvements focused on development cycle, quality control, web based supply chain efficiency, and key performance indicator reporting.• Directed development and integration of the call center ordering system into a centralized management tool.• Increased online sales of VTech Communication’s web portfolio from $20 thousand to over $11 million annually over 6 years.• Spearheaded many offline marketing initiatives, including the creation of interactive brick and mortar point-of-sale installations, interactive kiosk design and development, tradeshow management, and product package design.

Bachelor Of Arts (B.A.), Business Administration, Marketing, 3.8 Gpa

Activities and Societies: Beta Gamma Sigma, Magna Cum Laude

Aa Business, Business - General, 3.75 Gpa

Activities and Societies: Phi Theta Kappa

Education record

Activities and Societies: Football