Mckay Ferrell Email and Phone Number
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Mckay Ferrell is a SVP of Product Management at Assembly Software at Assembly Software. They possess expertise in product marketing, product management, marketing strategy, competitive analysis, web analytics and 43 more skills.
Assembly Software
View- Website:
- assemblylegal.com
- Employees:
- 59
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Senior Vice President Product ManagementAssembly Software Dec 2020 - PresentCoral Gables, Florida, United States
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Co-Founder And Operating PartnerGulf Stream Brewing Company Jan 2017 - Sep 2022Fort Lauderdale, Florida -
Vice President, Product Management - AgencyVertafore Feb 2017 - Jan 2018Denver, Co -
Director Of Product ManagementVertafore Oct 2015 - Feb 2017Deerfield Beach, Fl
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Product Manager - Video And GraphicsPatterson Companies, Inc. Nov 2011 - Sep 2015Vancouver, Wa• Oversaw all aspects of Patterson's entertainment and education digital media networks, including content creation, distribution, program management, affiliate marketing, and business operations.• Spearheaded and successfully launched multiple new product lines across multiple channels.• Worked with cross-functional leadership to align product strategies with company wide goals.• Collaborated with multiple teams including development, marketing, sales, and support to execute on go-to-market strategies.• Managed team of highly technical multimedia content producers through all phases of product and content life-cycles. • Defined, managed, and reported on all product related KPI’s.• Responsible for negotiating key agreements with vendors and media partners.• Chair of Patterson’s Change Leadership Team responsible for the development and implementation of company-wide change management programs. -
Software Product ManagerPatterson Companies, Inc. Mar 2006 - Nov 2011Vancouver, Wa• Managed new and existing product life cycles, including the innovation and development of core features, design concepts, application framework, security, and other key features that were leveraged across multiple enterprise product lines.• Worked directly with key stakeholders, cross-functional teams, executives, and vendors across multiple product lines to define product requirements, plan, and release multiple enterprise software products.• Defined short and long term vision resulting in the development of software requirements and functional specifications based on insight gathered through market research and analysis, comparative analytics, customer feedback, user testing, and strategy planning.• Introduced and implemented new methodologies including interactive wireframes, functional documentation, market requirements gathering, project management, SWOT, risk analysis, and competitive analysis to the product management team.• Developed and integrated many new processes that streamlined product development and release life cycles.
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Director Of IntegrationC3Ms Jan 2011 - Jun 2015Vancouver, Washington, United States
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Web Production ManagerVtech Communications And At&T Consumer Telephony 2000 - 2006Beaverton, Or• Directed VTech Communications and AT&T’s telephony web operations including marketing initiatives, sales growth and forecasting plans, online brand development, Search Engine Optimization, and online advertising initiatives.• Developed and managed business requirements, online marketing, pricing, product, and promotion strategies for direct-to-consumer and business-to-business channels.• Lead cross-functional teams including design, development, and vendor partners through multiple project release cycles.• Defined and implemented multiple process improvements focused on development cycle, quality control, web based supply chain efficiency, and key performance indicator reporting.• Directed development and integration of the call center ordering system into a centralized management tool.• Increased online sales of VTech Communication’s web portfolio from $20 thousand to over $11 million annually over 6 years.• Spearheaded many offline marketing initiatives, including the creation of interactive brick and mortar point-of-sale installations, interactive kiosk design and development, tradeshow management, and product package design.
Mckay Ferrell Skills
Mckay Ferrell Education Details
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Washington State University - College Of Business And Economics3.8 Gpa -
Clark College3.75 Gpa
Frequently Asked Questions about Mckay Ferrell
What company does Mckay Ferrell work for?
Mckay Ferrell works for Assembly Software
What is Mckay Ferrell's role at the current company?
Mckay Ferrell's current role is SVP of Product Management at Assembly Software.
What is Mckay Ferrell's email address?
Mckay Ferrell's email address is mf****@****ore.com
What is Mckay Ferrell's direct phone number?
Mckay Ferrell's direct phone number is +136060*****
What schools did Mckay Ferrell attend?
Mckay Ferrell attended Washington State University - College Of Business And Economics, Clark College, Walla Walla University.
What are some of Mckay Ferrell's interests?
Mckay Ferrell has interest in Children.
What skills is Mckay Ferrell known for?
Mckay Ferrell has skills like Product Marketing, Product Management, Marketing Strategy, Competitive Analysis, Web Analytics, Cross Functional Team Leadership, Management, Marketing, Advertising, Online Marketing, Change Management, Web Development.
Who are Mckay Ferrell's colleagues?
Mckay Ferrell's colleagues are Tory Monson, Griselda Tay, Daniel S., Brad Mock, Pj Wilt, Will Corona, Zach Belcher.
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