Salesforce Administrator
As the only Salesforce professional I was responsible for all aspects of org implementation and maintenance including:- Integrated Salesforce with several external services with no-code methods: Salesforce External Services to APIs, install/configure AppExchange packages, and Zapier workflow automations (iPaaS).- Created custom apps, reports, dashboards, and the data/security model to support all divisions. This included sales KPI tracking, employee performance reviews, complex commission calculations, and eliminating reliance on general purpose tools like spreadsheets for daily workflow- Enhanced the sales experience by creating real estate specific tools such as Property Rehab Cost Estimator, MLS Marketing Description Generation with ChatGPT, Auto Link Properties to Buyers with Matching Preferences- Enforced data quality and standardization using validation rules, duplicate matching, and bulk re-formatting of CRM data- Rebuilt all deprecated workflow rules & process builder automations as new Flow automations.- Created 16 document generation templates and Formstack e-sign workflows to support all seller & buyer document needs- Oversaw a consulting team during a complete migration between Salesforce orgs