Ross Mckay

Ross Mckay Email and Phone Number

Head of Marketing, CCL North @ CCL (North) Ltd.
irvine, north ayrshire, united kingdom
Ross Mckay's Location
Barrhead, Scotland, United Kingdom, United Kingdom
Ross Mckay's Contact Details

Ross Mckay personal email

n/a
About Ross Mckay

Over 25 years’ experience in marketing, social media, PR, editorial, copywriting, digital and print in the public, private and voluntary sectors.

Ross Mckay's Current Company Details
CCL (North) Ltd.

Ccl (North) Ltd.

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Head of Marketing, CCL North
irvine, north ayrshire, united kingdom
Website:
cclnorth.com
Employees:
9
Ross Mckay Work Experience Details
  • Ccl (North) Ltd.
    Head Of Marketing
    Ccl (North) Ltd. Dec 2023 - Present
    Irvine, Scotland, United Kingdom
    Creating, developing and managing a marketing strategy for CCL North and the Optimum Eco Group, developing traditional and digital campaigns for the Group and businesses, and contributing towards new business development and strategy to drive the Group forwards.
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  • Restructa Ltd
    Marketing
    Restructa Ltd Dec 2023 - Present
    Irvine
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  • University Of The West Of Scotland
    Social Media Manager/Digital Marketing Executive
    University Of The West Of Scotland Oct 2014 - Dec 2023
    Paisley, United Kingdom
    Main focus of role is managing the social media channels for UWS, Scotland’s newest university. Since joining UWS, I have grown Facebook likes on the main page from 11k to 86k, Twitter followers from 6.5k to 18k (all organic growth), launched an innovative Snapchat channel, developed Instagram and LinkedIn and turned social media into a highly effective communication and recruitment tool for the university, driven by high-quality, engaging content. UWS was ranked 4th out of 203 in the UK for universities’ social media in 2017-18 (Source: Edurank). I also advise other staff, schools and departments on social media use, contribute to website updates, internal communications, email marketing, photography and building communications with partner organisations, students and staff.
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  • Freelance
    Freelance Editor, Social Media, Journalist, Pr
    Freelance Oct 2013 - Oct 2014
    Working for a range of clients, including social media management for a UK-wide group of shopping and commercial centres, where I managed a team providing social media and web content for locations around the UK. Working and liaising with centres, brand managers and consumers to promote in-store events, offers and activities driving traffic to social media sites, and increasing interaction with the centres’ local communities.Also a short-term contract working for long-established correspondence schools company, leading transition to a new print supplier. Position involved overseeing studio and liaising with product team to ensure timely updates to current courses and delivery of new courses.Other roles included developing digital presence and social media sites businesses including Strathaven Ales, and events including Muddy Trials at Craufurdland, and Strathaven Gala.
  • S1
    Content Journalist/Editor/Photographer – S1 Community Websites
    S1 Aug 2008 - Oct 2013
    Glasgow, United Kingdom
    Launching, writing content, updating and moderating local community websites run by s1. With my local media background, writing and sourcing large amounts of quality content across all aspects of community news. The number of sites expanded from 12 in 2008 to 107, covering towns across central Scotland. Liaised with local communities to develop content and contributions, and providing support for local community individuals and organizations, as well as community events to promote the sites and develop relations.
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  • Freelance
    Freelance Journalist/Writer/Pr
    Freelance Jan 2008 - Aug 2008
    Glasgow
    PR and marketing consultation for a range of businesses, including events and PR support for organisations such as Ofcom, and web copywriting for major international companies including the Hilton Hotels group.
  • East Renfrewshire Council
    Media/Pr Officer
    East Renfrewshire Council Jan 2007 - Dec 2007
    Eastwood
    Working as part of a small PR and marketing team for the local authority, delivering internal and external communications, publicising the work of the council to press and public. Role included writing and producing print magazines for residents and staff, as well as email newsletters. I also introduced the council’s first Facebook presence.Proactive and reactive publicity for all departments, including writing press releases, taking photographs and giving press statements. Developing and implementing campaigns to publicise council services to staff and customers, and working with departments to ensure maximum coverage and effectiveness of services.
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  • Newsquest (Herald & Times) Limited
    Editor - West End Mail
    Newsquest (Herald & Times) Limited May 2005 - Dec 2006
    Glasgow
    Launch editor of the West End Mail, a weekly free newspaper (circulation 30,000) for the west end of Glasgow. Developed the look of the paper, writing editorial copy, subbing, managing editorial staff, and controlling editorial budgets, as well as working with advertising teams to deliver revenue, and build links with local business and community groups.
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  • East Kilbride Mail
    Editor - East Kilbride Mail
    East Kilbride Mail Jan 2004 - May 2005
    East Kilbride
    Launch editor of East Kilbride Mail, weekly local newspaper. Complete responsibility for editorial copy, photographs and overall control of the paper, including budgets. Overseeing production, layout, subbing, and developing links with local business and the community and a weekly circulation of 25,000.
  • Peebles Media Group
    Editor - Scottish Caterer And Packaging Scotland
    Peebles Media Group Aug 2002 - Dec 2003
    Glasgow
    Writing, commissioning features for and editing both titles. Interviewing and dealing with senior figures in both industries across Scotland and beyond, developing the products within their respective markets and working with commercial colleagues to build the brand of
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  • Freelance
    Freelance Journalist/Editor/Pr - London
    Freelance Jul 2001 - Jul 2002
    London, United Kingdom
    Writing features and editing, across a range of different titles and organisations, including International Bulk Journal (Informa), telecoms, and property sales/lettings. Marketing and PR support for companies in the property industry, and local businesses in south London.
  • Peebles Media Group
    Editor
    Peebles Media Group Jun 1998 - Jun 2001
    Witney, Oxfordshire
    Editor with a group of national and international trade magazines - Corporate Office (1998-2000), acting editor Stationery Trade News (1999-2000), and editor Comms Business (2000-2001). Writing, editing and commissioning features, supervising production, building the titles’ profile, and arranging trade show stands and events.
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  • Standard Newspapers
    News Editor/Photographer
    Standard Newspapers Apr 1995 - May 1998
    Strathaven
    Writing, subbing and laying out editorial pages for the Avondale Standard, a weekly local free paper. Providing coverage of all local news, sports and events, creating new feature ideas and delivering the paper to print each week. Also launching, writing and overseeing production of the Clydesdale Standard.

Ross Mckay Skills

Social Media Digital Media Editorial Journalism Copywriting Web Content Press Releases Marketing Communications Newspapers Digital Strategy Online Marketing Public Relations Writing Content Strategy Editing Copy Editing Magazines Newsletters Publications New Media Social Networking Sales Management Publicity News Writing Business To Business Social Media Marketing Facebook Twitter Subbing

Frequently Asked Questions about Ross Mckay

What company does Ross Mckay work for?

Ross Mckay works for Ccl (North) Ltd.

What is Ross Mckay's role at the current company?

Ross Mckay's current role is Head of Marketing, CCL North.

What is Ross Mckay's email address?

Ross Mckay's email address is ro****@****now.com

What skills is Ross Mckay known for?

Ross Mckay has skills like Social Media, Digital Media, Editorial, Journalism, Copywriting, Web Content, Press Releases, Marketing Communications, Newspapers, Digital Strategy, Online Marketing, Public Relations.

Who are Ross Mckay's colleagues?

Ross Mckay's colleagues are Lewis Penman, Alison Gallacher, Marie Bruce, Sarah Donald, Jonathon Duffy, Alan Singleton, Martin Steven.

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