Mckenna Bland Email & Phone Number

Grand Rapids, Michigan

I was responsible for K-12 marketing and business development efforts which included the creation and management of the market's content calendar, blog writing, conferences, proposals, and bond campaigns. I served as liaison between the design team, school districts, and their communities to create communication materials that support bond proposals and the election process.

In this role, I mastered the proposal and project pursuit tracking process while supporting the bond campaign specialist with graphics and social media content.

Greater Grand Rapids, Michigan Area

This position supported the marketing and business development teams with a variety of tasks including project pursuit tracking, populating information for business cards, nametags, and firm resumes, as well as some proposal support.

Grand Haven

I managed marketing and communications for a growing construction management firm:- Developed a comprehensive marketing plan involving competitor analysis, promotionstrategy and itemized goals for target markets- Curated and created copy for social media, websites and white papers resulting inbusiness leads and brand recognition for the company- Designed proposals, investor sheets and presentations using the Adobe Suite- Served as brand gatekeeper for the organization by managing logos, projectphotography and previous artwork files- Partnered with freelancer to develop marketing folder design and content to engagepotential clients with print materials- Worked with WordPress to design and populate web contentI also supported the Operations Manager by planning employee events to promote a positive work environment and increase retention for a growing company:- Organized and execute all-company events for up to 100 people by securing thevenue and catering as well as managing all external vendors- Produced monthly newsletter to keep employees infromed across multiple locations

Zeeland, Mi

I supported the Director of Engagement's goal to maintain positive investor relations with planned events and donor communications. I also assisted the Communications Director with the creation of the Annual Meeting report design and overall distribution. I drafted press releases, monthly newsletters, and copy for the organization's website relaunch.

Holland, Michigan

Leading a team of peers, I planned two annual dinners with 75 students and faculty in attendance and initiated promotion leading up to the event.

Greater Grand Rapids, Michigan Area

I assisted the Marketing and Public Relations teams for the Zonderkidz brand. From data-entry to social media planning and even to wrangling Berenstain Bear mascots, I had many opportunities to see how a large, national brand is successfully managed. - Developed copy and communicated design direction for ad campaigns of 4 upcoming book launches, to appear on platforms such as Amazon, Pandora and Facebook- Composed and edited press releases in preparation for 3 book launches, which were pitched to national media outlets and bloggers- Initiated and organized 3 in-store author visits with booksellers, via telephone and email - Extensively researched the Pinterest for Business trend and presented findings to the team

Holland, Mi

I sought and secured sponsors for festival events. With sponsorship making up 40% of Tulip Time’s funding, each sponsor was essential to our internationally recognized festival's success. - Coordinated and managed the largest health expo in organization history, hosting 25 vendors and sponsors, and up to 3,500 run participants- Recruited and secured 3 local businesses to host pop-up gardens throughout the festival, utilizing cold-calls and networking to initiate and practice consistent follow-through to execution

I answered incoming phone calls, directed people to the appropriate resources, updated web page content through Dreamweaver, and helped with projects as needed for Community Day and other sporting events.

My team and I conducted over 40 focus-group interviews to pinpoint a memorable, clean, and concise brand identity for Ditto Upscale Resale. The aggregated data helped us develop marketing, merchandising, and operations recommendations, which we presented to the retailer's board of directors.

In my first job, I answered incoming phone calls, scheduled client appointments, and managed important files while maintaining confidentiality.

Kalamazoo, Michigan Area

Bachelor'S Degree, Communication, Business Management

Activities and Societies: Student Congress, Business Club, Pre-Law Society, Bible Study, Dance Marathon, Intramural SportsAced a Public.

High School Diploma

Activities and Societies: Student Council, Varsity Tennis, Spanish Club, Varsity Cheerleading, Ambassadors Choir