Mckenna Solomon, Mba Email & Phone Number

Denver, Co, Us

Golden, Colorado, United States

Greater Denver Area

- Owned communications strategy development and execution for Regis University's flagship Facebook, Twitter, Instagram, LinkedIn, TikTok, and Threads accounts.- Executed multimedia communications strategies leveraging photography, videography, social media, web, and emerging channels. - Executed crisis communications for the university, including advising on communication strategy, drafting and editing talking points, and providing social listening reports.- Worked with senior leadership to develop messages, position statements, and other corporate communications based on organizational objectives.- Devised budget-friendly integrated marketing strategies to engage target audiences effectively, drive event attendance, increase donor involvement, and boost customer recruitment and retention.- Developed and deployed content marketing strategies to increase organic search traffic and drive program enrollment. - Facilitated collaboration between university marketing teams to align messaging and campaigns by streamlining internal communications processes and managing a shared editorial calendar of content for multiple platforms.- Conducted regular audits of competitors’ online presence to stay ahead of industry trends and inform internal strategy adjustments.- Educated colleagues and university-wide communicators on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.- Collaborated with web team to enhance website functionality and maintain up-to-date information and resources.- Provided regular strategy updates to organizational leadership, including detailed analyses of content performance and potential improvements for future campaigns.

- Managed Facebook, Instagram, LinkedIn, and Twitter accounts for Vanguard and nine healthcare clients, increasing customer engagement through social media.- Instituted new social media planning and tracking methods to streamline drafting and reporting processes.- Developed and maintained editorial calendars for five specialty medical practices, which included contracted deliverables such as e-newsletter send dates, social media campaigns, media relations opportunities and web page, and blog topics.- Executed SEO initiatives for five specialty medical practices to improve keyword rankings and brand awareness.- Wrote press releases and executed media relations to support brand image and improve brand reputation for five healthcare clients.- Attended a three-day trade conference to preserve company relations with existing clients and promote services to potential new clients.- Monitored media coverage and produced detailed reports to analyze the impact of public relations efforts for five healthcare clients. - Delivered clear, concise reports to client leadership on the effectiveness of ongoing marketing strategies and made recommendations for future efforts. - Used project management tools to provide detailed documentation of project status and meet deadlines consistently within budget constraints.

- Promoted within one year for exceeding goals and masterfully partnering with clients to execute online reputation management, social media and writing tasks.- Created, managed, and optimized Facebook, Instagram, LinkedIn, and Twitter accounts for Vanguard and 12 clients across four unique specialties.- Claimed, managed, and optimized online reputation profiles on four rate-your-doctor websites for 17 clients.- Tracked over 520 reviews of doctors and medical practices across 190 profiles and drafted HIPAA-compliant responses to over 150 negative reviews.- Conducted online reputation audits for clients, in which unclaimed reputation profiles were identified and claimed, and common review themes were identified to alert clients of potential public perception issues.

2128 15Th St. Denver Co 80202

- Prepared and pitched news releases to further the Cactus brand.- Composed press materials and executed media relations for three clients, including two government agencies.- Maintained and updated media contact lists and databases for Cactus and its clients.- Assisted in community outreach efforts by cold calling potential partner organizations and providing them with digital resources.- Created and managed an influencer database; identified influencers and pitched story angles to Cactus leadership to guide content strategy.- Tracked and created client-facing reports detailing the success of public relations and community outreach campaigns.

1200 Broadway Denver, Co 80203

- Prepared press materials and executed pitches for the History Colorado Center, State Historical Fund, Office of Archaeology and Historic Preservation and six of the nine community museums under History Colorado’s ownership. - Coordinated the release of invitations to grant-writing workshops for the State Historical Fund to over 300 members of certified local government organizations, which resulted in 100 attendees between the thirteen workshops. - Drafted content for various History Colorado social media accounts and for the membership magazine Colorado Heritage.- Prepared and distributed History Colorado's event information to community calendars across the state of Colorado.

Master Of Business Administration - Mba, Business And Data Analytics, 3.917; Graduate Honors

Bachelor Of Arts - Ba, Communication, 3.892; Magna Cum Laude

Activities and Societies: Alpha Sigma Nu (Jesuit Honor Society); Lambda Pi Eta (Honor Society of the National Communication Association).