Mckenna Wecker Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

San Diego, California, United States

Remote

►Execute social media strategies for 12+ clients by creating monthly content calendars.►Create new social media strategies in collaboration with the media relations team.►Curate and drive brand voice for clients through content and daily community engagement.►Analyze social media performance by pulling various Sprout Social reports.►Implement advertising campaigns through Facebook Business to achieve client goals.►Collaborate with the team by participating in creative brainstorms and providing fresh ideas based on current social media trends.►Participate in client meetings by taking notes and reporting action items.

Remote

Started as a marketing assistant and after 6 weeks was hired full time to support start-up app with marketing, social media and PR activities. ►Spearhead social media brand strategy by planning, creating and implementing 461 social media posts across Instagram, Twitter, Facebook and TikTok plus daily stories using a content calendar.►Establish brand voice through curated social media copy and daily community engagement on Instagram and Twitter.►Evaluate monthly social media performance analytics on Sprout Social and continuously revise the social media strategy as the brand evolves.►Directly manage and oversee a marketing intern who works 20 hours per week.►Lead content creator for communications including regular mass marketing emails, texts and one-on-one customer support for creators.►Establish social media branding by creating graphics on Figma.►Collaborate with PR Director on building a targeted media list to support the overall PR and media strategy.►Conduct informal research including competitor research, background research for marketing campaigns, and influencer / celebrity research to find good matches for brand partnerships.►Coordinate with agents and agencies to secure and implement TikTok influencer partnerships and assess the success of those campaigns.

San Diego, Ca

► Mentored first year university students in the Journalism and Media Studies Residential Learning Community.► Enhanced student's transition into university by planning academic related programming, having regular one on one meetings with residents and serving as an academic resource and role model.

Greater San Diego Area

► Positively represented SDSU by maintaining professionalism when checking in/out guests, answering phones or questions, checking out packages or equipment and ensuring building security.

Greater San Diego Area

Implemented social media campaigns to align with public relations strategies and reach client growth goals.►Increased online community engagement by responding to comments, offering customer support, following supporters, liking and commenting on posts from the community.►Maintained 15 client brands by using consistent brand voice, curating content, creating graphics, collecting photos, editing photos, using trending hashtags.►Executed campaigns by creating content calendars and posting/scheduling social media posts and stories.►Assessed success by collecting, reviewing and reporting monthly social media analytics reports.►Participated in client strategy and creative brainstorming meetings.►Collected press clippings on CoverageBook to support leadership.

Boulder, Colorado

► Consistently achieved fundraising and awareness goals through neighborhood canvassing for Environment Colorado.

Greater Denver Area

Served as a summer intern for a PR company that provides strategies for powerful communications.► Assisted in using public relations strategies to achieve client goals.►Ensured client brand and voice was heard by writing press releases, creating social media content, taking photos, posting calendar listings and assisting during press interviews.► Supported PR efforts by conducting research, updating media lists in Excel, and taking quality notes during client meetings.

Bachelor Of Arts (B.A.), Journalism With An Emphasis In Public Relations. Minor: Political Science

Education record