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Tom Mckenna Email & Phone Number
SVP Global Head of Media and Marketing Ops (L8)
at
Audible
2 work emails found
@audible.com
5 phones found area 521 and 908
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
SVP Global Head of Media and Marketing Ops (L8)
Location
New York City Metropolitan Area, United States
Who is Tom Mckenna? Overview
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Quick answer
Tom Mckenna is listed as SVP Global Head of Media and Marketing Ops (L8) at Audible, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at audible.com, phone signal with area code 521, 908, and a matched LinkedIn profile for Tom Mckenna.
Tom Mckenna previously worked as SVP Global Head of Media & Marketing Ops at Audible and SVP, Global Media & Marketing Ops at Audible. Tom Mckenna holds The Ana Cmo Leadership Program By The Irg from Institute For Real Growth.
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*@audible.com
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Profile bio
About Tom Mckenna
Solving marketing challenges to drive business growth. 30 years of marketing & management experience spanning advertising agencies (10 years), Client-side (17 years) and Field (3 years) with both a U.S. and Global business perspective.B2C and B2B marketing background across the following categories -- Packaged Goods, Pharmaceuticals, Confections, Baked Goods, Retail, Recruiting, Government, Durables, Telecommunication, QSR and Subscription-based Content.Areas of expertise include: Traditional and digital marketing, strategy, media planning, media buying & execution, Ad Tech /marketing tools, CRM, SEO, Operational and process improvements, acquisition, fast-paced/ high velocity decision making.• Digital expertise: SEO, SEM, Data Management Platforms, Analytics, web development/user experience, social media, display, mobile, brand safety, e-commerce, video, website development, CRM/ Marketing Operations• Traditional expertise: National & Local TV, Radio, Magazines, Newspaper, OOH, place-based media• Management expertise: Planning, Problem Solving, Decision Making, Project Management, Time Management, Financial Management, team leadership, marketing communications, marketing operationsDiverse corporate depth: Adams, Amazon, Amgen, American Home Products/Wyeth, Audible, Becton-Dickinson, Best Foods Baking, CVS, Darden, DeLonghi, Department of Defense, Eisai, Ethan Allen, George Weston Baking, McDonalds, Pfizer, Staples, Verizon, Verizon Wireless, Verizon Enterprise Solutions, Warner-LambertFormer Member of:- Performics Client Advisory Board- AOL Client Advisory Board- Twitter Performance Board- Integral Ad Science Client Advisory BoardViews and opinions are my own40 Under 40 in 2014Follow me on Twitter: @TomMcKennaNY
Current workplace
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17 roles · 36 years
Tom Mckenna work experience
A career timeline built from the work history available for this profile.
Svp Global Head Of Media & Marketing Ops
CurrentCurrently lead Audible's Global Paid Media Strategy and Performance Media teams (across North America, EU, APAC and LATAM), spanning TV/OLV, Radio, Streaming Audio, OOH, local Influencer, Paid Search and Paid Social as well as our Global Media Center, supporting our Media Operations across all marketplaces. Also oversee our Global Marketing Ops (MOPs) functions for email and push, and our Ad Technology implementation and execution.
Nov 2023 - Present
Svp, Global Media & Marketing Ops
Role expanded to lead our Global Media Center, supporting our Media Operations across all marketplaces, in addition to our Audible's North America Paid Media Strategy and Performance Media teams, local Influencer, Paid Social, Global Marketing Operations (CRM), Integrated Marketing (IMC), and our Ad Technology functions.
May 2022 - Nov 2023
Svp, Media & Marketing Operations
Oversaw Audible's U.S. Paid Media Strategy and Performance Media teams, Word of Mouth, Influencer, Paid Social, Marketing Operations (CRM), Integrated Marketing (IMC), SEO and our Ad Technology functions.
Sep 2019 - May 2022
Vp, Media & Crm
VP, Media & CRM overseeing Audible's Paid Media Strategy and Performance media team, our Word of Mouth influencer and social team, our Marketing Operations (CRM) team and our Ad Technology functions.- VP, Media & CRM (Marketing Operations) (7/18 - 9/19)- VP, Demand & Performance Media (8/17 - Present)- VP, Performance Media (6/17 - Present)• Lead a Marketing team of 27 driving change, growth and performance in three key areas:- Media Strategy, Planning & Buying- Marketing Operations / CRM "Center of Excellence" (Supporting company-wide business functions) - Marketing/Ad Technology• Media Responsibilities include TV, Radio, OOH, SEM, display, mobile, online video, streaming audio, influencers and paid/organic social• Drive improvements in marketing effectiveness leveraging numerous tactics across data informed media investments with MMM/MTA, data driven decisioning with DMP, DCO, finance models, etc. • Operations Responsibilities include: Process flow improvements, CRM strategy, promotion implementation, production, marketing Q/A and analytics spanning e-mail, push and other tactics.• Oversee global Ad Technology tools including Analytics, DMP, attribution, e-mail rendering, ad verification, brand safety/ ad fraud / viewability, etc.• Strong understanding of Budget/ Financial Management• Negotiation and Management of key contracts - Agencies / tools / partners• Established and led sponsorship of Audible the horse in the 144th Kentucky Derby on May 5th 2018 spanning units on NBC, social integrations, on-air game content, on-site activations and charity donations. Results: Audible placed 3rd and generated millions of impressions and free copies of ‘American Pharoah’ for members and non-members
Jun 2017 - Sep 2019
Director, Digital Marketing / Director, Media Strategy
• Lead Digital Media Strategy, Planning & Buying for Verizon Wireless, FiOS , New Product growth areas (go90, Hum, Network Fleet, Telogis)• Responsibility includes SEM, SEO display, mobile, online video, streaming audio and paid social• Drive awareness and acquisition media to support various segments: Brand, general market launches, sponsorship's, cultural, movers and SMB• Strong understanding of Budget/ Financial Management• Management and negotiations for key online partnerships• Delivered on operational efficiency by negotiating annual commitments and reducing non-working media costs• Believer in innovation, first-to-market and cutting edge media placements to drive business growth (First Telco live in Instagram, First marketer with a full takeover of Snapchat)
Feb 2015 - Jun 2017
Various Through Director
2007 - Jun 2017
Director, B2B Digital Marketing And Online Experience @ Verizon Enterprise Solutions
Lead for the Global Digital Marketing and Online Experience team within Verizon Enterprise Solutions. My team consists of 60+ people who are responsible for all digital marketing functions covering our public facing website and our logged in portals in the U.S. and Internationally. This includes: - Digital strategy and execution for Verizon Enterprise Solutions (B2B)- VerizonEnterprise.com web development, content & project management- Web Operations (UAT) - Marketing Utilization for our self-service portals - Online Analytics - Customer Experience Design - Demand Generation / Online advertising for VerizonEnterprise.com and Terremark.com (Media Planning / Buying).- Social (owned / earned)Brand Innovators 40 under 40 East Class of 2014
Sep 2012 - Feb 2015
Associate Director, Digital Media Planning & Buying
• Lead media strategy and execution for Verizon Wireless Consumer Digital Media • Manage one of the largest Digital Media budgets in the U.S. across SEM, display, mobile, online video, paid social, sponsorships and multicultural media • Verizon Wireless listed as a Fortune Top 20 company (#16 on Fortune 500 List in 2011) and is consistently ranked within Top 5 digital media spenders (Kantar Media ranked #2 Top Internet Advertiser Jan – June 2011 (9/12/11))• Leverage numerous targeting/buying methodologies for campaign effectiveness and efficiencies such as CPC, CPA, CPM, CPP, retargeting, behavioral, contextual, data driven, geo/local, etc• Continually looking for first to market and new/ innovative opportunities to solve business challenges• Implemented Verizon’s first use of a DSP• Early adopter and first to implement a Data Management Platform • Successfully established and grew online video by shifted Traditional TV dollars into Online Video mirroring consumption habits• Early adopter of Twitter Promoted Trends, Tweets and Accounts• Strong understanding of Budget/ Financial Management• Management of contract negotiations for key online partnerships
Dec 2009 - Sep 2012
Manager, Marketing Communications & Branding
• Corporate Marketing Media Services role coordinating company-wide (Verizon Wireless, Verizon Telecom, Verizon Business) planning/buying strategies, procedures and initiatives.• Developed & managed 3-screen “house inventory” planning process to maximize revenue per subscriber across FiOS TV, Verizon.net and Mobile Web • Established and maintained process for Verizon’s company-wide Supplier Diversity media spend tracking• Developed media plan for Verizon’s first ever 3-screen advertiser• Leveraged opportunities for Verizon Wireless Mobile Web and Verizon Portal Websites
Nov 2007 - Dec 2009
Partner / Vp, Communications Planning Director
Media Planning & Account lead for: STAPLES, ETHAN ALLEN, & DeLONGHI• Client lead for all aspects of retail media planning and buying -- National / Local TV, Nat'l / Local Radio, OOH, Print, Online Display, Search, Place Based Media, Product Integrations and new opportunities• Successfully retained the U.S. Staples business in a global review resulting in the addition of the Staples U.K and Canadian businesses.• Drove Tactical Strategies which led Ethan Allen to register an Upfront TV budget for the first time in over 3 years. (Resulted in a significant increase in GRPs at no incremental cost and sales exceeding $1B for the first time).• Managed and directed multiple teams in plan development, presentations and stewardship of all media plans
2004 - Oct 2007
Brand Media Manager / Media Supervisor
Media Planning for: DARDEN (Olive Garden) and ETHAN ALLEN Home Furnishings• Client lead for all aspects of media planning and buying • Planned and executed media strategies driving increased guest counts which helped Darden achieve its 40th through 43rd consecutive quarter of U.S. same store sales growth• Contributed to new business pitches/wins exceeding $700MM (Kmart, Volkswagen-Audi Group, Aero Bed)
Apr 2003 - 2004
Account Supervisor
Media Planning for: PFIZER & EISAI Pharmaceutical Division (Brands included Zoloft, Aricept, Relpax, Pfizer For Living Rx Card)• Supervised a national and local media planning team in a Project Management / Account Management capacity which included internal buying/ planning/ research/ billing / competitive departments • Maintained client / creative agency relationships with TBWA, Deutsch, CDM and fostered collaboration with P/R, grass-roots agencies and call centers• Managed DRTV and BRC response trends which increased call volume by 22%
2002 - 2003
~1 yr
Media Supervisor / Media Planner
Bates Usa
Media Supervisor: 2 yrs• CVS PHARMACY, BEST FOODS BAKING/ GEORGE WESTON BAKERIES (Thomas English Muffins, Bagels, Waffles, Entenmanns Desserts, Arnold, Brownberry, Friehofer breads)• DEPARTMENT OF DEFENSE JOINT RECRUITING ADVERTISING PROGRAM (J.R.A.P.)• AMGEN (Aranesp)• PFIZER/WARNER-LAMBERT ADAMS Division (Dentyne, Bubblicious, Certs, Clorets)• PFIZER/WARNER-LAMBERT Consumer Healthcare Division (Quanterra)• BECTON DICKENSON (Ace Bandages)• Led a media planning team across National & Local TV, Network & Local Radio, Magazines, Newspapers, Out-of-Home and online media• Developed media objectives & strategies to attain clients marketing objectives• Negotiated magazine rates with aggressive added value which exceeded 23% of overall media spend• Created and managed database for Bates USA “Media Tools” flowcharting program• Contributed to Pharmaceutical New Business Pitches / Wins – Prevacid (Tap Pharmaceuticals), Altace (Wyeth Ayerst / American Home Products) & Glucovance (Bristol Myers Squibb)Media Planner: 3 yrsMedia Planning for: Warner-Lambert Consumer Healthcare Division (Brands included Sudafed, Neosporin, Benadryl Topical, Nix)• Effectively planned media activity utilizing Network/ Syndication/ Cable TV, Spot TV, Spot/Network Radio, Magazines, Internet & non-traditional media• Contributed to the Silver Effie winning Sudafed “Medicine Head” campaign 6/99• Contributed to Pharmaceutical New Business Pitches / Wins – Rezulin & Lipitor (Warner-Lambert)
Feb 2000 - Jul 2002
Media Supervisor/ Media Planner
Bates Usa
Media Planner: 3 yrsMedia Planning for: Warner-Lambert Consumer Healthcare Division (Brands included Sudafed, Neosporin, Benadryl Topical, Nix)• Effectively planned media activity utilizing Network/ Syndication/ Cable TV, Spot TV, Spot/Network Radio, Magazines, Internet & non-traditional media• Contributed to the Silver Effie winning Sudafed “Medicine Head” campaign 6/99• Contributed to Pharmaceutical New Business Pitches / Wins – Rezulin & Lipitor (Warner-Lambert)
Feb 1997 - Jul 2000
Jr Planner Through Media Supervisor
Feb 1997 - Jul 2002
Manager
Historic Denton House McDonalds, Store #12,000- Restaurant management responsibilities- In-store marketing elements (point-of-purchase and local promotions)- Development and coordination of crew schedules.- Completed Basic Operations Managerial Course in top 8% of class
1991 - 1997
~6 yrs
5 education records
Tom Mckenna education
The Ana Cmo Leadership Program By The Irg
Institute For Real Growth
Bs, Marketing
New York Institute Of Technology
Education record
Floral Park Memorial Hs
Education record
Holy Cross High School
Education record
Supplementary Education
FAQ
Frequently asked questions about Tom Mckenna
Quick answers generated from the profile data available on this page.
What company does Tom Mckenna work for?
Tom Mckenna works for Audible.
What is Tom Mckenna's role at Audible?
Tom Mckenna is listed as SVP Global Head of Media and Marketing Ops (L8) at Audible.
What is Tom Mckenna's email address?
AeroLeads has found 2 work email signals at @audible.com for Tom Mckenna at Audible.
What is Tom Mckenna's phone number?
AeroLeads has found 5 phone signal(s) with area code 521, 908 for Tom Mckenna at Audible.
Where is Tom Mckenna based?
Tom Mckenna is based in New York City Metropolitan Area, United States while working with Audible.
What companies has Tom Mckenna worked for?
Tom Mckenna has worked for Audible, Verizon, Mediacom, Carat Usa, and Bates Usa.
How can I contact Tom Mckenna?
You can use AeroLeads to view verified contact signals for Tom Mckenna at Audible, including work email, phone, and LinkedIn data when available.
What schools did Tom Mckenna attend?
Tom Mckenna holds The Ana Cmo Leadership Program By The Irg from Institute For Real Growth.
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