Mckenna Willard Email & Phone Number

New York City Metropolitan Area

-Drove development of new styles in Men’s Bags, specifically within our Outlet channel-Involved in multiple parts of the product life cycle including researching trends in the marketplace, creating and presenting Design Briefs to cross-functional teams, SKU set-ups and maintaining Merchandising reports-Developed and maintained communication between our cross-functional partners in design, sourcing, product development, planning and ecommerce. -Created training guides for new collections and product, that are distributed globally-Analyzed sales on a monthly and quarterly basis and presented findings to Design Team

New York City Metropolitan Area

- Assisted in merchandising web and catalog assortment for all of Men’s Knit Tops- Recapped weekly business of catalog and web performance, and prepped Merchandise Manager with top sellers and slow sellers- On a monthly basis recapped Top 20 styles for brand, and presents to Senior Merchandise Manager - Conducted competitive research in order to identify misses in the assortment - Worked with the CAD design team in creating new colorways for graphics and polos for Q4 2022 & Q1 2023- Trained merch coordinators and other assistants on company’s best practices revolving around creating the catalog, web merchandising and PLM.- Drove the business by analyzing last year’s performance and suggesting styles for Flash Sales and other promotional events

Greater New York City Area

- Completed Burlington's 3 month Assistant Buyer Development Program in October 2018-Worked closely with the Senior Buyer in selecting, designing and planning assortment for each season-Reviewed OTB checkbook, 370s, and best seller reports, in order to forecast sales and suggest reorders- Helped negotiate ATS deals between vendor and Buyer- Created and presented trend packets to the team, before each season

Lafayette, Indiana Area

- Worked closely with the marketing team to plan yearly events, sales, and trade shows- Brainstormed PR and community involvement ideas to help with brand recognition- Created and distributed marketing materials such as flyers, advertisements and postcards

Greater New York City Area

-Assisted with online merchandising, new product releases and promotion, as well as analytics.-Supported PD team with new product sourcing and design, as well as the prototyping process

Greater New York City Area

-Worked with the Director in revitalizing the store and store concepts-Created and designed all the visual displays in the store-Managed the social media accounts, including Instagram and Ebay

Greater New York City Area

-Worked with Merchandising team to make the selection of styles as inspiring as possible-Researched and developed an understanding of competitor strategies and business models-Assisted with running various reports to analyze sales data

Cedarburg, Wisconsin

- Interacted with customers in order to provide the best customer service possible- Selected outfits and dressed mannequins weekly to improve the visual appearance of the store- Operated the cash register daily- Responsible for tagging, organizing, and restocking clothing

Greater Milwaukee Area

-Assisted the Visual Coordinator and Manager on ideas about store concepts-Created and implemented the designs of the store windows, platforms, and signage-Contributed to special projects

West Lafayette, In

- Managed the filing for credit card statements, mailing, and case studies. - Made sure funds were correctly placed in accounts by reviewing payroll and invoices- Copied, scanned, and delivered files to different locations

Germantown, Wi

-Organized and alphabetized books CDs, DVDs, and magazines.- Assisted patrons in finding materials and answering questions or concerns. - Cleaned DVDs, CDs and VHS tapes

Bachelor’S Degree, Retail Management, 3.60

Activities and Societies: Purdue Retail Organization, Meredith RX club, Alpha Lambda Delta Phi Eta Sigma Honor Society

Associate’S Degree, Fashion Business Management, 3.75

Activities and Societies: Merchandising Society

High School, 3.70

Activities and Societies: National Honors Society