Mckenzie Jackson Email & Phone Number

Plano, Texas, United States

Plano, Texas, United States

Assisted with development and production of product launch campaign, product reveal, and go-to-market strategy for full model change 2023 Prius and Prius Prime

• Analyzed watersports activity market and client competitive positioning and product power to provide detailed pricing recommendations to expand private surf opportunities and increase revenue by 8%

Austin, Texas Area

• Developed and managed marketing strategy for two social media channels, enabling greater clickthrough rates, and resulted in being the primary medium from which professionals joined the advisory council• Monitored and analyzed post-level content and engagement and grew Instagram and LinkedIn social media channels from zero followers to 400 followers and 1000 followers, respectively• Partnered with internal web and marketing teams to design website and continuously create content for the website, which served as a recruitment platform for council members and information hub for sponsors• Led team of five to produce 60 programs annually; negotiating vendor contracts, production plans, designing marketing campaigns, and cultivating external partnerships to drive engagement and increase sales• Developed program budgets, tracked sponsorships and expenses in real-time to determine profitability• Created and analyzed surveys after each event; reported key insights that led to improved future events• Launched 120-person mentorship program by aligning students and industry members according to career interest and expertise with the mutual goal of providing career-building opportunities to students• Drove employee and volunteer engagement by managing and collaborating with two employees and a 35- person advisory council of energy professionals

Austin, Texas

• Collaborated with faculty and staff to establish a new department; co-developed and launched 20 new programs, a new council, a new sub-brand, and an annual conference• Implemented a 12-credit hour minor course each summer for undergraduate students; identified speakers, coordinated faculty and experiential learning opportunities throughout the 10-week program

Austin, Texas

Founded in 1939, The University of Texas Law Alumni Association’s primary purposes are to raise funds for the Law School and to strengthen the relationship between the School and its alumni. • Produced 40 annual events, including selling sponsorships and event tickets, which supported the school’s mission to provide funding and mentorship opportunities for law students with support from alumni• Created a centralized document that contained the processes and checklists necessary to secure on-time deliverables, which resulted in a streamlined and consistent workflow for the entire department

Aspen, Colorado

Founded in 1949, the Aspen Music Festival and School is regarded as one of the top classical music festivals in the United States, noted both for its concert programming and its musical training of mostly young-adult music students. The typical eight-week summer season includes more than 400 classical music events—including concerts by five orchestras, solo and chamber music performances, fully staged opera productions, master classes, lectures, and children’s programming—and brings in 100,000 audience members.• Co-produced 50 events, including one gala and one fundraising benefit, during an 8-week summer festival season which bolstered the development team’s goals to raise 37% of the organization’s annual budget• Strategized with graphic designer to create new branding and ensured consistent brand messaging across all marketing channels, resulting in increased attendance and long-term brand recognition in the city of Aspen

Canyon, Texas

The West Texas A&M University Foundation and Office of Institutional Advancement supports the mission of the University and strives to fulfill the vision of WT being a regionally responsive research University.• Assisted in organizing two large (200+ attendee) events: Old Main Donor Banquet, and Distinguished Alumni Banquet including sourcing and procurement, managing on-site design elements• Prepared and conducted 20 (50+ attendee) recognition and recruiting events for volunteers, students, faculty and staff to maintain our event support network throughout the year • Recruited and oversaw 165 volunteers and coordinated parade floats and vendors to capture 15,000 attendees through a re-launched Homecoming event aimed at increasing foot traffic on campus• Managed institutional mail marketing program designed to promote the University to prospective, first-generation and minority students• Wrote content for the University’s main webpage to keep content fresh and up-to-date

Master Of Business Administration - Mba, Concentration In Marketing And Strategy, Full-Time

Activities and Societies: Consulting Leadership & Development Society, National Association of Women MBAs, MBA Student Ambassador.

Bachelor'S Degree, Public Relations, Cum Laude, 3.69

Activities and Societies: While pursuing my degree I worked part-time as a sales associate, barista, cashier and manager at various local.