Michael Mckinley Email & Phone Number

• Visual merchandising and layout optimization
• Ability to execute promotional campaigns and special events
• Retail merchandising and display design
• Inventory management and stock replenishment
• Knowledge of branding principles and product placement strategies
• Ability to lift and transport merchandise safely and efficiently

Parsippany, NJ, US

• Responsible for all EDI processes, this includes mapping EDI transactions, program development for interfacing and moving electronic data into our business applications
• Set up and maintain microsites, maintain account setup database, and act as the first point of contact to solve systems/user site issues.
• Managed product uploads and media content, reducing backorder delays by 95% through proactive database management and cross-functional collaboration.
• Manage and communicate quarterly marketing calendar between marketing agencies to test and measure digital marketing campaigns
• Collaborate with software developers and analytics teams, complete detailed daily reports for the Hybris online ordering platform
• Lead and manage eCommerce Support box including shop@zoetis.com email and touchpoint Marketing/eCommerce cue

• Assist store owners and GM with business objectives, staff training, inventory, and ensuring all franchise protocols are upheld
• Provide training modules and guidelines to help the store keep Primo’s franchise standards
• Negotiate contracts with BNI groups, social media influencers, & local charities to publicly represent Primo’s Denver locations
• Assemble business owners and store managers weekly to overview labor costs, business objectives, & sales goals to eclipse Primo’s Denver locations into top 100 franchise locations
• Act as liaison between Primo’s corporate HQ and store owners to support strategic planning & operational support

• Interview and hire staff; oversee staff training
• Develop and implement purchasing and contract management instructions, policies, and procedures
• Negotiate contracts with vendors to manage product distribution; establish distribution networks and strategies
• Drive execution of sponsorships and events for the store and support relationship management
• Established partnerships with GrubHub, Caviar, UberEats, Postmates, and Doordash
• Established “PrimoRewards” promotion system; increased customer count by 25% weekly

Philadelphia, PA, US

• Controlled all cash handling, register counts, deposits, and expenses to comply with allocated budgets
• Input GFF numbers to record all cash transactions to be sent to the Finance Coordinator
• Reduced food waste by 20% in three months by optimizing recipe portions, saving an estimated $150,000 in production costs.
• Played a lead role in the Production department in launching new business projects in the cafeteria area
• Assisted in numerous start-up accounts by introducing company modules through production, patient services, and retail operations
• Recorded inventory weekly, in compliance with $300k materials available at all times

Philadelphia, PA, US

• Monitored Budgets and payroll records; review financial transactions to ensure that expenditures are authorized and budgeted
• Coordinated customer satisfaction, introduced new employee satisfaction ideas; acted as lead liaison for all marketing-related events

• Located and contacted 50+ potential clients to offer advertising services.
• Spearheaded the development of the company website http://philadelphiaelitemma.com
• Controlled social media accounts including Instagram, Facebook, and Twitter; generated sponsored content for local churches, schools, and business.
• Gathered data on competitors and analyze their prices, sales, method of marketing and distribution.
• Developed numerous marketing campaigns and strategized organized events to reach potential customers and clients.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Associate Of Science (A.S.), Business Administration And Management, General