Amanda Mckillip Email & Phone Number

United States

Redmond, Washington, United States

Mountain View, California, United States

Mountain View, California, United States

Mountain View, California, United States

Redmond

Built and managed global advertising above-the-line communication strategies for proprietary hardware/services for consumer and enterprise channels. Collaborated with creative agencies to develop world-class storytelling techniques, which result in advertising that resonates in each global market (APAC, EMEA, LATAM, IMEA, NA). Worked on advertising that ranged from small one-off projects to long, complex, and cross-channel initiatives. Managed global production pre/post launch and ran quantitative/qualitative research to ensure creative resonated in relevant market. Thrive in highly creative environments where storytelling, design, and music combine to create emotional, educational, and memorable experiences.

Developed and repeatedly executed an expedited 21-day project schedule for TV, digital video, online media, print, and OOH that maximized efficiencies agency-wide to meet client requests and aligned with media buys. The expedited schedule resulted in the most efficient and creative work done for the client and agency. Built TV and digital video production within agency. This included developing a process to bid multiple production/editing houses, book and pay talent, license music and pre-existing footage, track usage and holding fees, and overall ensure the projects met and exceeded expectations. This resulted in cost/time efficiencies but also created an agile and malleable process from conceptualization to post-production/editing.Managed executed marketing projects including event efforts, brand initiatives, and product releases. Clients included Bing, Outlook.com, Surface, Windows 8, Internet Explorer, Windows Phone, Xbox, T-Mobile, and Group Health.

Led advertising, account management, and fulfillment for non-profit network. Managed external focus groups to redefine standards and a new cadence of press releases/newsletters, social media updates, and email deployments. Managed end-to-end process with fulfillment center.

Artificial intelligence start-up company. Duties included national/international marketing and fundraising efforts. Secured angel investing through detailed marketing plans. Hired and managed AI experts within the MIT Media Lab and additional talent globally. Secured field experts for company board, managed marketing and fundraising budget, developed online videos, tutorials, and wrote/deployed multiple press releases and social media campaigns.