Anja Mckinley work email
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Anja Mckinley personal email
Hey there! I'm Anja, a seasoned Demand Generation leader thriving at the intersection of digital media, tech, and strategic storytelling. Over the years, I've honed the knack for designing marketing campaigns that aren't just impactful but also spark conversations and drive sales. As the captain of an incredibly vibrant team of SDRs and Demand Gen Specialists, we've pioneered innovative campaigns blending effectiveness with a touch of fun and humor. While data and analytics fuel my decisions, my heart beats for the creative, “think outside the box” realm of marketing and sales. My journey, marked by global strategies and demand generation, constantly revolves around fostering genuine engagement, transparent communication, and elevating brands to their peak. My favorite moments? Those spent collaborating with diverse teams, navigating challenges and uncovering new growth avenues.On the lighter side, if I'm not busy on Slack or piecing together strategies on my Mac, you might catch me with a rich cup of black coffee, watching Netflix, and cherishing moments with my four-legged buddy.Competencies:Global Strategy, Demand Generation, ABM Program Development, Data-Informed Decision-Making, Growth Lifecycle Marketing, Cross-Cultural Collaboration, HubSpot, Salesforce, ZoomInfo, SalesNav, Outreach, Google Analytics, R Programming.
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Vp, Gtm StrategyExactestate®Roswell, Ga, Us -
Marketing DirectorFueled Jul 2024 - PresentNew York, New York, Us -
Director Of Strategic PartnershipsFacet Oct 2023 - Mar 2024Lehi, Ut, Us -
Director Of Demand GenerationStellar Elements Aug 2022 - Sep 2023Dallas, Tx, UsHired, trained, and managed a cross-functional team; collaborated with sales, operations, design, and marketing teams to align demand generation efforts with the overall business goal.− Achieved a 153% revenue growth by successfully building and launching organization's first ABM program and developing acquisition/retention strategies.− Optimized campaigns, increasing lead generation by 57%, and converted 29.4% more leads into customers through data-informed strategy optimization.− Seized high-value international opportunities ($500K to $5M) using an account-based marketing program across six regions, in collaboration with leadership and the sales team.− Expanded global demand generation into APAC, specifically Singapore, while serving as the primary point of contact for external partners and agencies, resulting in a successful market entry and strategic partnerships.− Boosted team performance by 20% within six months through leadership, mentoring, and process and technology improvements. -
Demand Generation ManagerStellar Elements Aug 2021 - Aug 2022Dallas, Tx, UsLeveraged digital marketing tactics (webinars, email marketing, social advertising, remarketing) to drive targeted traffic and leads.− Led the development and execution of growth lifecycle marketing campaigns to increase brand awareness and drive qualified leads; increased revenue by 62%.− Enhanced conversion rates by 23.6% by tailoring service offerings for different marketing channels, utilizing a mix of organic and paid digital marketing tactics.− Reduced paid marketing spend by 33%, resulting in a 30% revenue increase from new and existing accounts.− Delivered a 62% revenue acceleration, established a $1.5M monthly inbound pipeline, cut expenses by 33%, and boosted profit by 30% during the pandemic by orchestrating marketing activities and optimizing the budget.
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Demand Generation StrategistStellar Elements Dec 2018 - Aug 2021Dallas, Tx, UsCollaborated on development and implementation of demand generation strategy, ensuring alignment between marketing, operations, and sales teams.− Produced high-intent leads and engaged directly with customers - resulting in profit growth of over 30%; managed projects in dynamic tech environment.− Designed and executed multi-channel marketing campaigns, yielding 100 monthly qualified leads, and performed data-driven campaign optimization.
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Customer Relationship Marketing (Crm) ManagerThe Mckinley Group, Inc. Feb 2017 - Dec 2018Lilburn, Georgia, UsBuilt and nurtured lasting customer relationships to drive customer loyalty.− Achieved 17% customer retention rate increase and 10% customer loyalty boost through CRM strategy and incentive program implementation.− Drove redevelopment of internal time tracking system for 115 employees, introducing 5+ new features, reducing save/load time by 20%, and streamlining operation time by 15%. -
Business Development ManagerMicrosoft Oct 2015 - Jan 2017Redmond, Washington, UsDrove revenue growth and expanded market presence within Serbian and Croatian markets.− Elevated profit margins, and accelerated pipeline numbers by 196%. - Standardized internal processes; exceeded sales targets for pipeline and revenue by 342% in six months.
Anja Mckinley Skills
Anja Mckinley Education Details
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University Of BelgradePsychology -
Geological And Hydrometeorological School „Milutin Milanković“Ecology
Frequently Asked Questions about Anja Mckinley
What company does Anja Mckinley work for?
Anja Mckinley works for Exactestate®
What is Anja Mckinley's role at the current company?
Anja Mckinley's current role is VP, GTM Strategy.
What is Anja Mckinley's email address?
Anja Mckinley's email address is an****@****nch.com
What schools did Anja Mckinley attend?
Anja Mckinley attended University Of Belgrade, Geological And Hydrometeorological School „milutin Milanković“.
What skills is Anja Mckinley known for?
Anja Mckinley has skills like Teamwork, Microsoft Office, Research, Powerpoint, English, Psychology, Microsoft Excel, Microsoft Word, Time Management, Statistics, Spss, Public Speaking.
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