Ross Mckinnon Email & Phone Number

Edinburgh, GB

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

• Supporting clients with all aspects of digital marketing, with a strong focus on content creation. Key deliverables included:
• Producing written and visual content such as blog posts, new web pages, and accompanying graphics for clients in a wide range of industries
• Updating multiple client websites using the Umbraco CMS
• Content creation for a wide range of social media channels
• Social media management for a range of clients, using scheduling tools to plan out content in advance
• Carrying out keyword research and understanding the audience for each client

Gullane, United Kingdom

• Responsible for the coordination and delivery of the Wee Wonders British Championship events as well managing the digital presence of Gullane Professional Shop. Key achievements included:
• Project management and delivery of two new websites, working alongside an external web agency
• Content creation and copywriting for both websites and other digital platforms
• Increasing Instagram following by 250% over 12 months
• Management of 60 events across the UK in the 2019 Wee Wonders British Championships.

Forfar, United Kingdom

• Working as a Marketing Assistant, I was focused on the delivery of the area marketing campaign, working together with businesses, national and international media and travel partners to drive forward golf tourism in.
• Management of Instagram profile, growing by over 1000% in 6 months
• Copywriting and content creation for the website and other digital platforms
• Monthly reports on website traffic and engagement using Google Analytics
• Relationship management with external partners, ensuring content aligned with specific brand guidelines and tone of voice

Lincoln, United Kingdom

• Providing a business support function to a retail franchise business, focusing on:
• Producing reports and presentations in line with the organisation’s brand guidelines
• Drafting and scheduling updates to the central intranet database

Nottingham, United Kingdom

• In my role as Business Support Assistant, I supported the recruitment drive for franchisees, with key outcomes including:
• Delivery of multiple franchise open days
• Introduction and management of franchise mapping territory software
• Utilising LinkedIn to source potential franchisees

Cim Certificate In Professional Marketing, Marketing

Having decided to pursue a career in marketing, I identified a need to enhance my skill set and increase the value I could add to a.

Golf Science & Development, Sports And Exercise, First Class Honours

Key Achievements: - Created an opportunity, which resulted in face-to-face meetings with the editor of a national publication. This led to.

A-Levels, Gcse'S

A-Levels: Geography, English, Art, General Studies - Grades B-C GCSE's: 10 GCSE's including English & Maths - Grades A-B