Mckinzie Burrows Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

Developed and executed a comprehensive communications plan and editorial calendar in collaboration with Senior Leadership and Site Directors, overseeing internal and external communications for 15 communities and 31 locations. Engaged media outlets through regular news releases and advisories, along with quarterly story pitches to promote Nation’s Finest initiatives.Managed the agency’s digital presence, directing a team of 3+ content creators to maintain updated and accurate information across social media, website, and email platforms.Created and oversaw the agency's first monthly staff newsletter, reaching 250+ team members.Established an external updates newsletter with consistent open rates of 30% or more.Prepared and delivered corporate messages to site communities through customized materials and toolkits, amplifying awareness of programs within target communities.Led the development of a multimedia storytelling campaign, sharing stories of veterans’ resilience to increase public awareness and support.

Tampa/St. Petersburg, Florida Area

Managed all OAC member-based communication and educational content aimed to ensure the growth and sustainability of OAC's membership structure. Managed all member-based communication platforms, including e-newsletters, e-alerts, blog, Discussion Forum and more. Worked to cultivate a strong community of connectivity with the goal to keep individuals informed and connected and ultimately encouraging activation. Also spearheaded activation and mobilization among OAC's Membership to get individuals to become more of an active part in the community and encourage others to get involved. Other duties: Management of OAC's Your Weight Matters Campaign Blog, coordination of various member-based programming, and editing of OAC's quarterly publication, "Weight Matters Magazine."

Tampa/St. Petersburg, Florida Area

Developed content for the association's marketing and communication activities via management of social media platforms, editing and reviewing of organizational resources, and content development for fundraising and engagement activities.

Tampa/St. Petersburg, Florida Area

Researched, collaborated on, and developed report materials for grant proposals and status reports. Synthesized, analyzed, and organized relevant Zoo events, development information, and Zoo-wide initiatives for reporting purposes.