Daniel Mcknight Email & Phone Number

Huntington, WV, US

Helena, Alabama, US

• Developed and delivered integrated print and digital advertising solutions to local and regional businesses, generating over $1.4 million in revenue.
• Managed fulfillment for over 60 partners, increasing client retention and growing business volume from 650,000 to 1.4 million through new business, existing, and upsells.
• Delivered persuasive presentations, aligning solutions with client needs and maximizing customers return on investment.

US

• Sold and serviced group tickets, season tickets, and corporate sponsorships totaling in $70,500 in five months during the 2019 season. An 135% increase of my sales goal.
• Oversaw and implemented all group theme nights and sponsored promotions
• Directly managed fulfillment for 15 corporate sponsors totaling over $120,000
• Supervised all season interns to make sure sponsored contractual obligations were met

Frisco, TX, US

• Directly managed fulfillment for all 105 corporate partners totaling over $750,000
• Prospected and closed new corporate partnerships totaling in $40,000
• Captured photos and imagery to support proposals and client recaps including signage,events, gameday promotions, and on-site activations
• In charge of creating sales proposals and partner recaps utilizing Adobe Photoshop,Digideck, and Microsoft PowerPoint
• Oversaw all gameday activations including hospitality areas, on-site activations, on-fieldpromotions, radio, print, digital, social, and corporate events
• Served as liaison between corporate partners, property staff and the Athletic Department

Houston, TX, US

• Executed corporate partner gameday activations and marketing activities including in-arena promotions, partner event displays, hospitality, and prize distribution
• Created proposals and season recaps for all corporate partners
• Worked with sales team to identify potential partners and assist with calls and meetings
• Provided event support through conception, planning, set-up, execution, and breakdown of all sponsored events
• Captured photos and imagery to support proposals and client recaps including signage, events, gameday promotions, and player appearances
• In charge of tracking sponsored assets to make sure all contractual obligations were met

• Assisted IMG staff with Marshall football and men's basketball gameday preparation
• Set-up in-venue sponsorship signage, hospitality events, and game-day displays
• Executed and fulfilled all gameday on-field and off-field promotions for all football and basketball games
• Liaison to corporate sponsors hosting pre-game events and sky suite guests
• Other duties as assigned by IMG’s General Manager and staff

Houston, Texas, US

• One of two interns hired in the Marketing Department for the Houston Dynamo, a Major League Soccer (MLS) franchise which averages over 20,000 fans per game.
• Participated in weekly Sponsorship Department meetings as well as mid-season meetings with partners and monthly staff meetings for the entire organization.
• Conducted five interviews for potential game-day interns.
• Created mid-season and end-of-season sponsorship recaps for partners.
• Designed layouts for Texas Street Fest and Orange Avenue to show partners where they would be set up on game-days.
• Oversaw five game-day interns for all home matches.

Indianapolis, IN, US

• One of 30 students hired by the NCAA to be a member of the Social Media Hub, which is responsible for being the primary social media conduit for the public.
• Communicated with fans using Twitter, Snapchat, Instagram & Facebook in ways that help promote Final Four events, products, and sponsorships. I also served as a customer service representative for fans who send their.
• Utilized programs such as Sysomos, Geofeedia, and TweetDeck to search and interact with fans
• Oversaw social media accounts during events while providing Twitter and Instagram responses to over 86,000 followers
• During the games and press conferences, I assisted the NCAA Media Relations Department and the media in a variety of tasks designed to generate positive publicity about the Final Four and its events.

Huntington, WV, US

• Assisted with football, men’s basketball, and baseball media events where I handled a variety of duties assigned by the Sports Information Director
• Oversaw social media accounts during sporting events while providing in-game Twitter updates to over 4,000 followers

US

• Setup and executed in-game promotions and marketing catering to over 140,000 spectators during the baseball season
• Assigned to oversee the “Christmas in July” promotion by the team’s Vice President, a promotion requiring two canned food items in exchange for $2 off a future game ticket with all proceeds going to The Covenant House
• Successfully generated publicity, additional ticket sales and support for the community

Huntington, WV, US

• Assisted with preparation and execution of athletic events two days a week, before classes as well as nights and weekends, in addition to working a part-time job and my full-time academic obligations

Master'S Degree, Business Administration - Mba

Bachelor’S Degree, Sports Management