Brand & Creative Design: Oversee creative design for Iowa State University's Graduate Program in Seed Technology and Business (STB), Seed Laboratory, National Seed Health System (NSHS), and Seed Science Center. I design custom assets including advertisements, social media graphics, event banners, building artwork, and brochures that align with the Iowa State brand, meet accessibility standards, and speak to a diverse audience. Each piece is tailored to promote our programs to both current and prospective audiences.Content Creation & Communication: Develop and share stories that amplify our mission. I write press releases, articles, and newsletters to update the public on STB program activities, expanding our reach and inspiring new interest in the program.Website Management: Manage and maintain the websites for STB, Seed Lab, and NSHS, ensuring alignment with brand standards and federal accessibility requirements, while delivering accurate, up-to-date content that reflects our programs’ goals and services.Leadership: Founded and lead the Seed Science Center Marketing Committee, a team dedicated to unifying our communication strategy across multiple programs. We promote the Seed Science Center’s mission and vision through quarterly newsletters, social media engagement, customer care, and conferences, all while preserving the unique identity of each program.Event Planning & Coordination: Coordinate in-person and online events, collaborating with faculty, staff, and industry experts to create impactful experiences. Event management includes content development, marketing, material creation, participant communication, logistics, and technical support. Through this approach, I’ve helped achieve record attendance for workshops, maximum capacity for short courses, and significant engagement in webinars, strengthening the Seed Science Center’s educational and outreach impact.