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Cole Mckussic is listed as Founder at Sparrow • Co-Founder at Coffee Digital Marketing | product growth at Wheel Pros, a company with 271 employees, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Cole Mckussic.
Cole Mckussic previously worked as Data Science at Wheel Pros and Head of Product, Founder at Sparrow Foods. Cole Mckussic holds Ba, Psychology from University Of California, Berkeley.
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I launch and grow companies. Through dozens of engagements and (literally) a pair of my own start-ups, my job - as consultant, business analyst, cross-functional team-lead, founder, evangelist, storyteller, or "the guy here to fix Hubspot" - can be extremely diverse. I’ve learned there are no "silver bullets" but I’ve found the path to growth by being adaptable, creative, persuasive, and collaborative. In ideal situations, I employ analytical reasoning and data to rationalize the best way forward; I haven’t encountered a ton of ideal situations. With early-stage ventures, (scant data at my disposal and a fluidly defined role), I use informed guessing, intuition, and experience to get as many proverbial balls airborne as quickly as possible. I identify customer segments and touch-points, improvise a strategic framework, set goals and timelines, untangle branding and messaging to forge a cohesive narrative, create and deploy assets, implement systems and teams, launch marketing programs, secure partnerships, and acquire targeted customers. (I don’t shy away from getting my hands dirty.) In growth scenarios, I lean on data analysis to dictate direction and build a timeline of progress and results. I’m adept at interpreting data from a variety of sources - web and app analytics, sem and seo results, focus group, survey, sales, crm, marketing automation, customer retention - and I’m always excited to learn something new. With analysis as the backbone, I’m more confident in what tactic or promotional strategy I pursue; it’s lovely to be able to justify the dive into a new tool, (A/B, customer interviews, focus groups, user testing), a new tactic, (display network advertising, retargeting, pr), or a tactical shift, (moving into - or away from - content marketing, social media influencers, direct sales). Ultimately, my success, (or failure - we’re not even going to talk about covid), rests on my ability to communicate. There is nothing more powerful than a clear, resonant message, delivered in compelling fashion, to the right audience. My greatest successes - and this is true regardless of audience, (internal stakeholders, customer segments, distribution partners, or whomever), and regardless of domain, (digital marketing, live in-person demo, zoom call, therapy session)... my greatest successes have come from my ability to have some idea what I’m talking about, what my audience cares about, and how much flair is appropriate.
Listed skills include Digital Marketing, Lead Generation, Marketing, Budgets, and 13 others.
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San Francisco, California, United States
Informing strategic decisions by implementing business intelligence, building dashboards that aggregate and correlate revenue attribution, campaign performance, sku rationalization, audience dimensionality, and perfusing the disparate corporate structure with actionable insights.
Santa Barbara, California Area
Santa Barbara, California Area
San Francisco Bay Area
Greater Los Angeles Area
Provided strategy, research, and business development services to mid-market corporate clients and independent filmmakers. Areas of expertise include: partnership, integrated sponsorship, media integration, demographic research, fund-raising, db creation/marketing and digital strategy.Client engagements include: Olivia, Northwestern Mutual Life, various.
Greater Los Angeles Area
Managed consulting client accounts; designed and implemented proprietary media and event campaigns; provided digital/content strategy expertise; led entertainment/brand integration strategy across IMG accounts.Client engagements include: Coca-Cola, Philips GBM, Argent, Nobel Foundation, US Open of Surfing
Greater Los Angeles Area
Greater Los Angeles Area
San Francisco Bay Area
Other employees you can reach at wheelpros.com. View company contacts for 271 employees →
Luke "Perry" Bishop
Colleague at Wheel ProsRock Hill, South Carolina, United States, United States
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William Bailey
Colleague at Wheel ProsYork, South Carolina, United States, United States
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Eugen Greiner
Colleague at Wheel ProsAuburn, Alabama, United States, United States
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Chris Velez
Colleague at Wheel ProsOrlando, Florida, United States, United States
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Madison Sapp
Colleague at Wheel ProsGreenbrier, Tennessee, United States, United States
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Matt Waggoner
Colleague at Wheel ProsStreetsboro, Ohio, United States, United States
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Warren Skinner
Colleague at Wheel ProsPhenix City, Alabama, United States, United States
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Victor Thompson Ii
Colleague at Wheel ProsFort Mill, South Carolina, United States, United States
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Devon Regelin
Colleague at Wheel ProsAurora, Colorado, United States, United States
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Arthur Boyd
Colleague at Wheel ProsAuburn, Alabama, United States, United States
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Activities and Societies: Stiles Hall Mentor, Oxford Elementary School Tutor, SAE, Sons of California, boxing team, Pacific Stock Exchange.
Quick answers generated from the profile data available on this page.
Cole Mckussic works for Wheel Pros.
Cole Mckussic is listed as Founder at Sparrow • Co-Founder at Coffee Digital Marketing | product growth at Wheel Pros.
Cole Mckussic is based in San Francisco, California, United States while working with Wheel Pros.
Cole Mckussic has worked for Wheel Pros, Sparrow Foods, Coffee Marketing / Coffee Seo, Adobe Systems, and Prn Productions.
Cole Mckussic's colleagues at Wheel Pros include Luke "Perry" Bishop, William Bailey, Eugen Greiner, Chris Velez, and Madison Sapp.
You can use AeroLeads to view verified contact signals for Cole Mckussic at Wheel Pros, including work email, phone, and LinkedIn data when available.
Cole Mckussic holds Ba, Psychology from University Of California, Berkeley.
Cole Mckussic is listed with skills including Digital Marketing, Lead Generation, Marketing, Budgets, Online Marketing, Digital Strategy, Seo, and Crm.
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