Manage all eCommerce operations and marketing, customer service, agency relationship and web fulfillment- Consistent YoY sales and profitability growth- Grew organic traffic by 51% with no decrease in CVR or AOV since 2020- In 2024, increased paid search revenue by 28% YoY with 11% increase in spend- Drove 57% growth in email revenue- Re-platformed eCommerce site to Shopify Plus to enable brand to pursue omnichannel opportunities- Recruitment and development of Pinto Ranch web team- Re-worked all customer service guidelines and policies for improved customer experience, lower return rates, and greater profitability- Established and maintain profitable department P&L- Manage photoshoots and acquisition of all creative assets

Managed all digital properties, marketing and partnerships- Increased site traffic by 113%, conversion rate by 50%, and revenue by 190%- Ownership of department P&L- Spearheaded integration of stores with Shopify to allow for omnichannel marketing- Implemented new return policies and software that reduced returns by 27%- Established feedback loop with product development department to keep them informed of search trends and product opportunities

Ownership of all digital initiatives, including marketing, site development, and social strategy- Redeveloped, rebranded and redesigned home acquisition site, HomeGo.com, which converts leads at 3x the rate of its predecessor- Planned and oversaw move to new platform for investor acquisition site, the improvements of which have resulted in 2x conversion rates and 50% more organic traffic - Managed and negotiated all digital agency relationships, cutting costs by 37.5%- Launched paid social initiatives delivering a 20:1 ROI- Launched affiliate, retargeting, and partner lead generation programs- Established and developed all digital goals, KPIs and reporting

Oversaw digital marketing initiatives, including SEO, SEM, display, email, social, and affiliate channels- Grew organic traffic 231% and orders 96% YOY- Grew paid search traffic 129% and orders 111% YOY- Rebooted blog and social engagement via Twitter, Facebook and LinkedIn- Created website to compete with its top affiliate and decrease overall CPA- Created new section of the primary site, STDTestExpress.com, allowing Analyte to compete organically for hundreds of thousands of searches

Oversaw marketing, development and operations of Haggar retail site- Increased Haggar.com revenue 47% YoY, along with increases in margin and AOV- Increased site traffic by 34% while cutting marketing costs by 63% and improving conversion rate by 31%- Search engine optimization, including keyword research and implementation and improvement to site architecture leading to organic search traffic increase of 44.5% YoY- Email program management and contract renegotiation resulted in increase of 81% in channel revenue- Paid search campaign creation and management with 21:1 ROAS- Affiliate program audit and improvements resulted in 273% increase in channel revenue- Built and managed Haggar.com team- Managed implementation of mobile version development, on-site product reviews, natural language URLs, homepage redesign, Haggar blog and numerous additional site improvements

Creation, implementation and management of online marketing initiatives for a portfolio of Hilton Worldwide properties.- Online strategy development & implementation- Paid search campaign (PPC) audits and landing page optimization- Creation and management of social media strategies- SEO strategy, keyword research, and off-site efforts- Formulation and implementation of improved content strategy- Development and promotion of hotel special offers- Affiliate program optimization and training

Management of multiple client programs. Development and implementation of all affiliate marketing initiatives including:- Analyzing traffic and order data to assess successes and opportunities- Creating and communicating compelling publisher promotions and tiered conversion thresholds to drive additional sales- Targeting, recruiting and activating new publishers- Developing existing publisher relationships to optimize results

Management of multiple client marketing channels, specializing in SEM, SEO and affiliate management.Development and implementation of multi-channel strategy and initiatives.Monthly reporting to clients on all online marketing programs

Administrated PlattForm's flagship website (Search4CareerColleges.com), which consistently generates over $3M each month in education leadsCreated and maintained budget information across multiple systems for all clientsCreated and maintained landing pages and forms for each clientMaintained client information across multiple administration systemsEasily adapted to and learned new systems as they were built, to improve efficiency and ability of our internet marketingMaintained communication about client setups and updates between the affiliate, paid search, and SEO teamsCoordinated with internet content development and proofing teams to update copy on client pagesRecognized on numerous occasions by peers and management through Interactive Employee of the Month and Raving Fan awards

Maintained and improved company websiteCreated monthly and quarterly company earnings reports for president and vice-presidentsCommunicate with brokerage general agencies to resolve issues involving commissions, agent contracting information, and payment schedulesDocumented of policies facing replacement and worked with sales support to conserve businessCertification of marketers for industry awardsCreated and maintained comprehensive and efficient database of company contacts