Laura Mclaughlin Email & Phone Number

California, United States

Responsible for the strategy and execution of Facebook marketing programs to Tech, Telco and pure play B2B brands in order to drive business growth. Integrated programs include a mix of content marketing, events, on/off platform campaigns and thought leadership initiatives to position Facebook as the #1 business growth driver for our clients.

Supported several managers to plan, develop and execute marketing programs for Console & Mobile Gaming, eCommerce and Travel verticals, gaining exposure and insight into different industries, teams and innovative projects. Most significant highlight was contributing to Facebook’s impact at E3, Gaming’s largest industry event resulting in the second highest.

San Ramon, California, US

Account lead and brand expert for agency’s largest client and biggest health care network in the East Bay, Alameda Health System (AHS). Managed direct reports and worked with internal teams to drive the strategic planning process, development and execution of integrated campaigns across a nine-campus system. - Launched the opening of Highland Hospital's.

San Ramon, California, US

Serviced the agency's largest account while managing projects for a variety of clients: internal communications for Blue Shield, corporate videos for AAA, a brand assessment for Valley Christian Schools and a website for AMF Media Group. -Implemented a new brand identity for AHS using a "House of Brands" communications approach, resulting in press coverage.

New York, NY, US

Managed the direct marketing programs and CRM communications for Reliant Energy. - Optimized direct mail and email campaigns to ensure that CRM communications were timely and relevant to the appropriate stage of the customer lifecycle, maximizing customer engagement with the brand, ultimately improving customer retention rates.

New York, NY, US

Drove integration among mass, online media, social media and direct teams while managing sponsorships for Reliant Energy. - Collaborated with internal teams to introduce a new brand presence in market to reverse a downward trend in less than three months, producing the highest customer satisfaction score since deregulation in 2001.

New York, NY, US

Serviced the Northern California Ford Dealers advertising account, the second largest Ford Dealer group in the country.- Facilitated objectives to increase sales and market share through strategic planning, regional branding and exposure through multiple media outlets.

New York, NY, US

Streamlined communication between clients and Agency, serving as internal liaison between production, creative and media departments for the Advertising Associations of Northern California, Hawaii and New Mexico Ford Dealers. -Executed traffic-driving ad campaigns utilizing traditional media, experiential displays, digital and social media.

Mesa, Arizona, US

Served as Account Manager to automotive and retail accounts including (but not limited to) Southern Nevada Honda Dealers, Permian Ford / Toyota, Whitlow Chevrolet, Metropolitan Mattress and Trend Homes. - Daily account service included consultation of budget allocation, media recommendation, and creative strategy in all mediums; developed proposals and.

Mesa, Arizona, US

Oversaw the development and production of all print executions; coordinated logistics between four full-time artists and orchestrated the print insertions, client ad approvals and delivery of hundreds of ads per month.

Mesa, Arizona, US

Provided support to seven Senior Account Consultants and collaborated with Supervisors to plan and prepare advertising plans for 70+ accounts with emphasis on Budget Car & Truck Sales.

Bachelors, Communication

Education record