As the Fractional Chief Marketing Officer at Muuvment, I lead the development and execution of strategic marketing for our AI-driven SaaS solutions. My role involves collaborating with product and sales teams to craft and refine our go-to-market strategies. I leverage my SaaS expertise to identify market gaps, optimize customer acquisition, and ensure our messaging aligns with Muuvment’s values.I handle product positioning, oversee digital marketing efforts, and create compelling content to drive engagement. My responsibilities also include managing communications and PR, developing thought leadership materials, and nurturing key partnerships. I continuously monitor performance, adjusting strategies based on data to deliver impactful results.Flexibility is key in my role, allowing me to adapt to Muuvment's evolving needs and growth phases. I’m committed to ensuring that our strategies are relevant and effective, aligning with our mission to succeed in a competitive SaaS market.

As a Creative Director and Creative Technologist I work with a diverse range of clients that include financial, energy, software and automotive industries. The projects consist of full branding programs to print and web-based marketing campaigns including backend application/database engagements. I have a talented team of like-minded freelance partners working with me on these various projects.

Working with Monte Weis and his team to develop and rollout a Customer Experience division and expand their digital offerings.

My primary role was as senior digital strategist developing strategic campaigns and websites for Canadian and US-based pharmaceutical clients. Projects included eCRM campaigns, rich media ads, websites and integrated strategies.

As Digital Creative Director for The Hive Entertainment - a division of The Hive based in Toronto, Canada, my primary client was LA-based Live Nation, for which I was responsible for all creative work we did on their behalf. I also worked on the Jack Daniels, Rogers, Yellow Pages, Miller Genuine Draft and The Real News accounts.

I oversaw all aspects of the Interactive division (FCBi) of Foote Cone & Belding Canada - an international ad agency with 197 offices in over 109 countries. The Toronto FCBi office was considered one of three “Centres of Excellence” within the global network (along side New York and the London, UK offices). I was a member of the international pitch and creative teams that handle new business initiatives and provide global strategic and creative direction to our clients.FCBi was a growing department that in three years went from 3 full-time team members to over 30. My role included strategic and business development, team hiring, mentoring and guidance, client interaction and overall creative direction. I also sat on the Canadian agency’s operations committee who oversaw and provided business direction and strategic vision to the local holding company and headquarters in New York

Brightspark Ventures has established itself as Canada's leading early-stage software venture fund. When Brighstpark first launched in September 2000, I oversaw all aspects of marketing and communications for both Brightspark and the various portfolio companies. I was a member of the senior review team that researched new investment opportunities. I was also responsible for the development of business and marketing plans, creation of corporate identity packages (project development and management, design, production and programming), developing and managing online and traditional marketing campaigns, budgets, team management and new business development.

As a founding member of GreyInteractive Canada and Lasso Communications (divisions of Grey Canada) my roles within both organizations where numerous. GreyInteractive launched with 3 full-time employees and within two years, the combined companies represented over 140 full-time staff in Toronto and Vancouver. We where considered the “center of excellence” within the Grey Advertising global network for interactive and integrated business solutions. During my time at GreyInteractive/Lasso Communications, I was personally involved in over 75 online interactive initiatives for such clients as Autobytel, The Discovery Channel, 3M, Dofasco, Hollinger Interactive, Mirvish Productions, Procter & Gamble, Royal Bank, Sprint Canada, VanCity, Warner Brothers Entertainment and others.My involvement in these projects included the initial sales and strategic development, client services, project management, Web site development and programming, creative, branding, development of interactive direct marketing strategies (print and online) and new technologies assessment and integration.

I began at the International Academy of Design & Technology as a part-time instructor. Within 6 months of joining the college I was commissioned to develop and write a submission to the Ontario Ministry of Education for a new department at the college: Computer Graphics. The Ministry approved the submission in record time (3 weeks) and I was responsible for the development of all aspects of the curriculum including syllabi, teaching aids and testing modules. I hired and managed the staff, taught classes myself, promoted the program through open houses, purchased the equipment, provided technical support and developed the various promotional materials – brochures, TV commercials, videos etc. I was also responsible for the introduction of computers into the Advertising Design, Fashion Design, Interior Design and Fashion Merchandising departments. The introduction of computers to the Academy rejuvenated the entire college.I also set up the Computer Graphics departments at the Montreal, Chicago and Tampa campuses, including the submissions to applicable provincial and state regulators, hiring and training of staff and purchase of equipment.Two years after launching the Toronto Computer Graphics department, I co-developed the Computer Animation program, which included the development of course syllabi, review of technical requirements, development of promotional material and hiring of staff. The Computer Animation program utilized the SGI computer platform and SoftImage high-end computer animation applications.

As an Intermediate Designer at IMS Creative Communications, I worked closely with clients, project managers, and the design team to deliver creative and inspired solutions. I was also a key member of the team that aided the company in transitioning from traditional print production methodologies to the new and emerging digital desktop publishing environment featuring Macintosh computers, digital tablets and film printers.