Senior Ci Manager
CurrentAnalyzed Marketing and Consumer Incentive programs and products, and presented campaign results to clients and internal leadership.Reported KPIs for individual campaigns, as well as portfolio performance on a cadence that fit with client planning.Worked closely with Sales organizations to determine successful Digital Incentives, based on Return on Ad Spend, Product Trial, or other KPIs to optimize Marketing Programming, and assisted with strategic planning of marketing spend with… Show more Analyzed Marketing and Consumer Incentive programs and products, and presented campaign results to clients and internal leadership.Reported KPIs for individual campaigns, as well as portfolio performance on a cadence that fit with client planning.Worked closely with Sales organizations to determine successful Digital Incentives, based on Return on Ad Spend, Product Trial, or other KPIs to optimize Marketing Programming, and assisted with strategic planning of marketing spend with data-driven insights and recommendations.Assembled recurring Business Review decks for Retailer and CPG clients to analyze product performance and campaign results.Utilized in-house proprietary reporting alongside syndicated BI tools, and designed and implemented custom reports as-needed. Formulated ad hoc database queries to assemble custom analyses for client or internal deep dives when appropriate. Show less