Kathleen Mclaughlin Email & Phone Number

Barrington, Il, Us

Gumpoldskirchen, At

Currently lead the development, execution and communication of key brand and product engagement strategies that build awareness, create engagement opportunities, and drive all marketing and product marketing strategies to continue to build the NOVOMATIC Americas story. This includes the creative design, development, marketing solutions for land- based and VGT gaming customers. Responsible for Advertising, Public Relations, Digital Marketing, Merchandising Development and Logics, Social Media, and Creative Experiential Design, with a focus on innovation and transformation technologies. Focused on creating compelling, unique and engaging user experiences both in B2B and B2C marketing and operations.

Newcastle, Ok, Us

Led the operations of this gaming equipment solutions provider through a rapid growth phase-offering project capital, placement strategy, management, and financing to Tribal Gaming operators.Reported to the Board of Directors and oversaw the operations and service of approximately 9,500 electronic entertainment devices distributed in over 30 locations.I collaborated with the Board in the development and implementation of the business/operating strategy, marketing strategy, annual budgets, brand development, operational structure, and services related to this electronic entertainment distribution business unit.I leveraged my significant experience in retail gaming development, negotiation, product launch distribution, marketing, and in the operation of both large and boutique electronic entertainment facilities to contribute to the growth of the GCG organization.

Las Vegas, Nevada, Us

Spearheaded global electronic entertainment marketing initiatives, electronic entertainment strategy, digital media, gaming merchandising, and operations management for the world's largest casino entertainment organization. Directed global negotiating strategies for technology, products, IP, and services. Accountable for sourcing, evaluating, and decisively selecting new electronic entertainment products and technology initiatives.I established a strategically relevant marketing and operations plan consistent with the Corporation's vision, mission, strategy, and business imperatives.Drove the global electronic entertainment experience development process, to achieve new facility openings on time and on budget.Established and maintained relationships with global gaming leaders and key community and strategic partners.

Las Vegas, Nv, Us

Handpicked to expertly navigate and establish company brand-wide electronic entertainment strategy encompassing product development, marketing, operational launch, and national product distribution. Led slot gaming area successfully through three brand acquisitions, including Caesars Entertainment. Administered a corporate $54M capital budget for $4.1B revenue casino company, successfully managing product selection, retail placement, and profitability analysis for 18 casinos initially, up to 40 casinos at the end of 2007.Demonstrated success in electronic entertainment marketing; strategic planning, new product development, new market development, competitive strategy development, strategic alliances, International contract negotiation, multi-market team building and mentoring.

Las Vegas, Nv, Us

Recruited by the Chief Operating Officer to act as a change agent leading the marketing effort through their initial explosive growth phase. I recruited industry marketing leaders for my team and contributed to the reorganization of an engineering-driven company at approximately -8M annually in revenue to a market leader generating over +80M annually. I drove the strategic launch of industry-changing brands, such as Monopoly, Reel Em' In, Jackpot Party, and Life of Luxury. I created industry-first marketing promotions and electronic entertainment merchandising strategies. My experienced team and I achieved success in corporate branding, public relations, national advertising, video, television, print design, production, retail merchandising, event coordination, web and digital design including packaging design, corporate sponsorship, and celebrity partnerships.