Engaging in storytelling | Observing the user | Participating in the process | Staying relevant | Having a vision | Leading a path = Creating an experience25 years design creative omni-channel merchandising agency experience20+ years strategy and concept executions—consumer path-to-purchase, promotional and seasonal campaigns18 years creative team director role18 years creative staff management15 years brand management7 years digital integration experience5 years packaging design - strong leadership skills- aptitude for setting results-driven creative direction and objectives for a design team- ability to sell concepts to management and account teams- extensive communication and interpersonal skills- solid understanding and ownership of workflow and it's best practices—identifying, implementing and maintaining- especially detail-oriented on large scale design programs- enthusiasm for current trends in technology and design- substantial production and management experience