Work with clients to develop and execute strategic communication plans. Write, edit and manage content streams through multiple channels including web, social and newsletters.

Key member of the team responsible for all aspects of pandemic-related content planning, creation and distribution across multiple digital platforms. Manage daily COVID-19 case data communications through site updates, newsletters and social media posts. Created and manage vaccine clinic calendar. Developed, designed and implemented new, weekly COVID-19 newsletter. Multiple successful page updates and redesigns focused on efficiency and audience response. Write multiple blog posts covering a variety of COVID-19-related subjects. Manage a majority of social media activities including posting all communications content, developing post language and managing comments.

Oversaw digital content operations and audience performance across 100 markets.Grew audience by 50 percent in less than one year while doubling loyalty KPIs.Created higher expectations for, and higher performance from, local digital content operations across all markets.Developed and implemented sponsored content initiative.Built a national content sharing structure and related communication platform.Used local staffing resources and developed national distribution tools to facilitate shared-content initiatives.Participated in multiple redesigns, CMS on-boading of new markets, and multiple product and platform upgrades.

Reorganized 13 local digital organizations and forged best practices, content and business operations. Grew audience and digital subscriber growth across all markets. Transformed organizations with unfocused digital strategies into unified business group. Managed culture change at both the corporate and local levels creating a digital-first mindset. Managed the necessary product, structural and workflow changes required by organizational change.Created and recruited a national content creation and distribution team.Launched and managed new native advertising content operation. Collaborated with stakeholders to launch a unique digital subscription model.Led, managed and supported complete site redesign, new CMS implementation, new mobile platform. implementations and changes to digital tools and vendors.

Ran daily digital content production and creative operations of VCStar.com.Deepened digital collaboration between advertising, marketing and content operations.Oversaw staff of content producers, videographers, programmers, designers and freelancers.Drove culture change through multiple training initiatives as well as one-on-one work with staff. Launched revenue generating live video coverage of sports and news events.Implemented content and social media best practices and standards.Drove consistent traffic and business growth for site.