• Implement a data-driven sales approach and strong relationship development and management to strategically drive growth• National Rep of the Quarter runner-up in 2019 and Regional Rep of the Quarter in 2017 and 2019• Lead cross-functional stroke treatment pathway implementation, involving key clinical and business stakeholders• Develop unprecedented strategic territory planning and analytics tools driving intelligent management and growth of business

• Established a comprehensive multichannel digital marketing and CRM strategy spanning product portfolio, exceeding engagement goals and creating new channels for sales lead development and patient education• Pioneered marketing automation throughout organization by managing IT integration teams to incorporate multiple sophisticated software systems• Lead national product promotional initiatives of 77 field service members to deliver over 1500 customer sales and education impressions per quarter• Owned direct-to-customer digital communication, innovative internal launch promotion campaign, and digital asset management for the product launch

• Developed and led a multichannel, digital product launch campaign earning a Star of Excellence Award• Spearheaded a new lead generation and CRM strategy by leveraging new and existing software systems to create and expand a database of viable physician and AHP customer leads • Refined physician peer-to-peer education program by establishing budget, developing physician speakers and identifying educational needs• Constructed tools and methods for feedback collection and analysis of impact of national physician education programs on attendee implant patterns to optimize customer targeting