• Led the inception and continual growth of the television research practice within MullenLowe Mediahub, servicing MTV, PBS, TV Land and VH1, as well as helped develop media strategies for clients like Netflix, Global Road Studios, & Chipotle.• Used Nielsen, GFK MRI, & other research tools to create customized audience targets to identify optimal multi-platform media partners and enhance marketing campaigns for program premieres.• Established in-depth data driven strategies and point-of-view reports, such as delayed viewing’s impact on live audiences, the digital effect on traditional media, and the importance of off-network promotion, to provide clarity around a fast-changing and complex media landscape.• Developed KPI’s beyond TV ratings to gauge the success of campaigns.• Built and presented major fiscal year presentations to demonstrate key learnings that were used to implement strategies and best practices for media buying.• Led analytics efforts across accounts to build actionable media mix models that would dictate budgeting across our TV, digital, social, and OOH plans.• Vetted vendors, software, and processes regarding methodology and streamlined best solutions respective to each client.• Trained and managed widely impactful team of analysts and expanded their skillset by establishing a hybridized (linear and digital mix) working system.

• Developed a deep knowledge of the multi-cultural media landscape with a concentration on Spanish language media and helped educate my coworkers in other departments to better serve the multi-cultural sports fan.• Built and distributed custom surveys monthly to an online panel of over 2,000 people. • Worked closely with the Programming team to develop many competitive and efficacious strategies to reach and engage ESPN’s and ESPN Deportes’ target audience.• Provided the sales team with marketing and research tools as well as in-depth insights, to achieve a highly effective sales strategy and maximize sales results.• Presented major research projects to high level executives, as well as many other internal and external clients

• Worked closely with each account team and provided them with customized presentations for their individual client upfront sales pitches.• Drew correlations between Lifetime viewers and potential buyers’ target markets.• Created presentations that contained competitive analyses for use by the sales team.• Presented potential market research tools at weekly sales meetings that the company could use to help sell the network to potential buyers.• Generated highlight one-sheets that were distributed company-wide for original program premieres and movies.

• Utilized Nielsen ratings, comScore web analytics, Adobe analytics, Google analytics, MRI, Scarborough, and Microsoft Office Suite to create presentations used by the Fuse sales team during pitches and client meetings.• Responsible for informing the sales team of weekly, monthly, quarterly, and yearly trends in television ratings and web analytics including highlights of where our network and website are competitive.• Processed and analyzed all forms of digital and television data in a concise and appealing format for company-wide distribution.• Presented at weekly meetings with sales, marketing, programming, and digital personnel.

• Responsible for creating sales/marketing tools for selling advertising spots on local television stations.• Used Harris Medialine, Scarborough, MRI and Nielsen Arianna to develop custom pitches for the sales team.• Provided sales staff with appropriate marketing material, which helped generate significant profit increases from year to year.• Worked with client television stations all over the country to come up with rating estimates.• Interacted directly with station General Sales Managers on ideas and proposals for marketing stations.• Provided sales team with quarterly market ratings updates, which would gauge the stations position in the market and aid in pricing decisions.