Michael Mcmahon work email
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Michael Mcmahon personal email
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Michael Mcmahon phone numbers
Decades of success improving marketing ROI for dozens of clients, ranging from start-ups to Fortune 100, including: Amazon, Citibank, Microsoft, Disney, Macy's, Bank of America, Sun, WebVan, The Wall Street Journal, and eBay.Over half a billion dollars in Media Planning, Buying, Analysis and Optimization experience across all forms of media.Founder and builder of three 50 to 100+ employee advertising agencies based on analytics-driven performance marketing.Cutting-edge technologist constantly seeking increased efficiencies and return on investment through rapid adoption of new technologies.Proven new business expert with over 50 successful pitches, from Fortune 100 to start-ups.Mergers and acquisition experience -- seven multi-million dollar deals to sell and to acquire agencies and technology providers.Specialties: Marketing, , Advertising, Consulting, MarTech/AdTech, Marketing Analytics, Internet Marketing, Marketing Optimization, and Direct Marketing. Plus Aviation and Motorcycles!
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Digital Marketing EngineerRoi FactoryEugene, Or, Us
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PartnerTechoptimistsEugene, Or, Us -
PartnerAdpocalypse.Ai May 2023 - Present -
FounderRoi Factory Jan 2005 - PresentNorthern California, Ca, UsROI Factory is a marketing engineering consulting group specializing in mid-sized data. We help clients analyze marketing effectiveness, build dashboards, automated marketing and CRM systems, and optimize for ROI. We have over 25 years experience advising clients including Amazon, eBay, Sprint, Macy's and Microsoft, Levi's, and The Wall Street Journal, and have optimized over $500M in online and offline advertising budgets.
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Digital Marketing EngineerRoi Factory Jan 2005 - PresentNorthern California, Ca, UsDigital Marketing Consultant to both agencies and clients, with over two decades of experience advising CXOs on performance marketing, analytics and optimization. Founder of three agencies with three successful exits, the last being when I sold Exile on Seventh to Agency.com, an Omnicom agency. I am particularly proud of the fact that Exile was named Online Media Agency of the Year at the height of the post-dot-com era when performance marketing became ascendant. Proven innovator and marketing technology expert, I advise clients in digital markets, at both B-to-B and B-to-C companies. Launched my own e-commerce business, unfortunately the week after the stock crash of 2008 when NOBODY was spending money!
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Chief Software ArchitectRoi Factory Jun 2010 - Apr 2014Northern California, Ca, UsCreated one of the first marketing data platforms for mid-sized businesses. The platform was overly ambitious in scope, and while I was successful in achieving all the functional goals, it still needed a lot of work. Unfortunately I took too long and several competitors beat me to market. Fully-functional capabilities included: Media Planning and Buying An open-source database/community for media buyers and sellers to provide a single source for listing media placements and for executing buys. Open API Creative asset library Time entry and allocation to projects Google Analytics and Google AdWords integration Email integration Analytics and Projections User configurable dashboards and much more. See the videos on our YouTube channel if you're curious. (They're short!)
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FounderQuick Ops Jan 2010 - Apr 2014Quick Ops is an integrated marketing implementation company. Like a general contractor for marketers and agencies, we handle the marketing execution once you've set the strategy and finalized the plans. The end result is online, real-time reporting integrating data from ANY marketing channel as well as competitive data and third party information. We do your digital marketing grunt work faster, more accurately, and probably cheaper, too.
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FounderMoto.Aero Nov 2007 - Dec 2010Eugene, Or, Usmoto.aero is an e-commerce company as well as a community for enthusiastic motorcyclists and pilots, tinkerers and travelers, gadget hounds and gearheads. The store provides members-only pricing on innovative tools and gadgets to help our members better enjoy their passions. -
Ceo & DirectorVsocial Apr 2008 - Oct 2008vSocial is the premier platform for online, community-based promotions. vSocial's white-label solution gives marketers the ability to add social media tools such as video uploading and sharing, commenting, and rating to their promotions. The platform provides a management dashboard, reporting, and measurement tools to allow marketers complete control over every aspect of their promotions.
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Ceo And FounderExile On Seventh Oct 1999 - Jun 2004see Left Field description below
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Founder, Managing Partner, StrategyLeft Field Oct 1996 - Oct 1999Founded Left Field and Exile on Seventh, full service ad agencies specializing in Marketing for a Wired World. Digital Media Agency of the Year, 2003. Clients included:Amazon, Bank of America, Wells Fargo, Webvan, AutoTrader, Real Networks, Sun Microsystems, Disney, Netscape, Microsoft, and eBay. Pioneered analytical approach to evaluating cross-media effectiveness and ROI, testing, and search engine marketing. Agencies managed over half a billion dollars through the dot com boom as well as the following crash. Sold Exile on Seventh to Omnicom in June 2004. -
Director, Direct And Interactive MarketingAnderson And Lembke Nov 1994 - Oct 1996A&L was the original agency which was sold and is now McCann Erickson SF and Universal McCann. I was Founder and Director of both the Direct Marketing and Interactive Marketing groups to service rapidly growing Microsoft Agency of Record business, Grew each group to over 50 employees. Launched Microsoft Office 95, Windows 95, Microsoft Network (MSN) and Internet Explorer (IE).
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Account SupervisorAmmirati Puris Lintas 1993 - 1994Managed Compaq Computers Direct Marketing business for North America.
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Account SupervisorFcb 1990 - 1993Citibank, AAA of Southern California, FHP Senior Healthcare
Michael Mcmahon Skills
Michael Mcmahon Education Details
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University Of RochesterEnglish -
Light Sport Aircraft Maintenance SchoolAircraft Maintenance And Repair
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Penn Yan AcademyHigh School Diploma
Frequently Asked Questions about Michael Mcmahon
What company does Michael Mcmahon work for?
Michael Mcmahon works for Roi Factory
What is Michael Mcmahon's role at the current company?
Michael Mcmahon's current role is Digital Marketing Engineer.
What is Michael Mcmahon's email address?
Michael Mcmahon's email address is af****@****ail.com
What is Michael Mcmahon's direct phone number?
Michael Mcmahon's direct phone number is +141530*****
What schools did Michael Mcmahon attend?
Michael Mcmahon attended University Of Rochester, Light Sport Aircraft Maintenance School, Penn Yan Academy.
What are some of Michael Mcmahon's interests?
Michael Mcmahon has interest in Tinkering, Aviation, Technology, Lean Startups, Silicon Valley, Business Models, Business, The Next Web, Fishing, Outdoors.
What skills is Michael Mcmahon known for?
Michael Mcmahon has skills like Digital Marketing, Online Marketing, Integrated Marketing, Online Advertising, Sem, Advertising, Digital Strategy, Interactive Marketing, Analytics, Marketing Strategy, Direct Marketing, Digital Media.
Who are Michael Mcmahon's colleagues?
Michael Mcmahon's colleagues are Kat Iri.
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