Mike Mason Email & Phone Number

Tampa, FL, US

Tampa, FL, US

New York, NY, US

• The principal strategist in consultative sales of financial products and services. I brainstorm key action plans, initiatives, and development opportunities to generate revenues and YOY growth. I also strengthen.
• Launched a new product line that secured $4M+ ARR run rate within 36 months.
• Doubled YOY digital growth by leveraging Salesforce partnership.
• Industry thought leader that spoke at over 15 tradeshows and webinars.
• Authored 12+ articles in industry publications such as: InfoSecurity-Magazine.com, SecurityInfoWatch.com, Security Boulevard, and SalesforceBen.com.
• Led, developed, and empowered 10+ cross-functional personnel.

FairWarning is the worldwide leader in providing data protection and user activity monitoring for cloud-based applications such as Salesforce. FairWarning for Salesforce is a Salesforce ISV partner that continuously monitors for unusual access/behavior, proactively alerts you of potential incidents such as exports of your customer list, enables rapid.

• In this role, I was the primary overseer of full life cycle product marketing management, including project execution, strategic planning, product development and go-to-market action plans, and program administration..
• Ideated and rolled out a full-scale product that yielded 15% ARR in 3 years.
• Directed, motivated, and mentored 7+ cross-functional employees.
• Created a robust Sales Development program that generated 40% of the pipeline.
• Vital collaborator on the product roadmap to grow TAM.

• At Mediaforge, I was a proactive leader of product management, with emphasis on third-party integration across the product portfolio. I extracted areas for improvement in operational efficiency, workflow productivity.
• Successfully positioned the business for acquisition by Rakuten.
• Catapulted customer ad spend by 200% via validation of online ad spend contributions to in-store sales.
• Boosted revenues by 8% through Facebook initiatives.
• Oversaw 3 development teams of 6 Engineers and 2 Creative Designers.
• Automated new customer onboarding to slash manual labor by 75%. Improved onboarding time by 50% and optimized the internal workflow.

• AT Ucentive, I was a dynamic leader of new business acquisition, account management, strategic marketing campaigns, and multi-channel integrated marketing initiatives. I leveraged Subject Matter Expertise (SME) in SEO.
• Pioneered an online textbook rental business from the ground-up, producing $1M+ in rentals within the first 12 months.
• Top Account Manager of 10 major software accounts, offering software support and technical troubleshooting.
• Achieved a conversion rate of 8% through engaging website design and optimization.
• Sourced and selected 1.3K+ affiliates to contribute 30% per quarter.
• Introduced online textbook buyback that propelled web traffic by 55% and accomplished 100% growth in sales.

• In this position, I drove national business development and market expansion, leveraging analytics to derive data-driven decisions and strategies. I negotiated leases for new locations, outlined processes and.
• Converted 4 ValoreBooks locations into the Bucks4Books brand.
• Developed and launched 7 additional stores nationwide.
• Controlled $2M+ in inventory spanning 8 platforms.
• Grew annual sales from $800K to $2.1M within 2 years.
• Performed market research and initiated activation campaigns that increased sales by 50% per location.

Boston, MA, US

• I co-founded a textbook buying and selling business from conception to completion. I created backend processes for order fulfillment spanning more than 5 channels. I also built and deployed payment processes for over.
• Consistently maintained a 30% profit margin while continuously improving processes.
• Forged and fostered 5 wholesales accounts that produced $1M+ in annual sales.

Bachelor Of Science In Business Administration, Marketing

Web Marketing Strategies