Lee Mcmillan Email & Phone Number

San Mateo, California, US

Seattle, Washington, US

• I led the product marketing efforts at HeadLight, including strategic planning, messaging & positioning, field marketing, sales enablement, content development, pricing & packaging, and market analysis.
• Launched a GTM program for mid-sized firms that delivered over 25% of sales for the product line in 2022, up from 10% in 2021.
• Produced sales enablement tools, including case studies, videos, thought leadership content, and collateral that conveyed our unique benefits and proof points, allowing account executives to challenge the status quo.
• Partnered with marketing to deliver 260% in 2022 pipeline growth (112% of goal), resulting in a 29% increase in contracted ARR.
• Owned a repositioning project, shifting HeadLight from product-focused messaging to solution-based messaging.

Seattle, Washington, US

• Developed a new pricing model for strategic and mid-sized accounts and created new GTM packages
• Influenced the product roadmap by delivering a deep dive market assessment consisting of qualitative prospect/customer interviews and quantitative analysis.
• Built a competitive intelligence (CI) program from the ground up, driving adoption with sales through training and implementation of a CI tool.

Scottsdale, AZ, US

• Product marketing leader for the records management system category and auto-transcription at Axon, which involves strategic planning, go-to-market design & execution, messaging & positioning, content development.
• Developed customer segments and account-based marketing programs for our top opportunities while influencing the broader market with thought leadership and content marketing programs.
• Built and executed the GTM plan for a new AI-powered automated transcription product that was featured in the Axon user conference keynote and supported by customer stories, video, and collateral to drive product.
• Partnered with Product Managers to identify customer needs, roadmap prioritization, and pricing decisions based on customer feedback and competitive research.
• Produced sales enablement tools, including case studies, videos, thought leadership content, and collateral that conveyed our unique benefits, allowing account executives to challenge the status quo and take charge of.

Scottsdale, AZ, US

• Launched two new products on the digital evidence management platform that drove incremental user revenue and supported customer renewal goals.
• Increased sponsorship revenue at our annual user conference by 3000% in 2 years by redesigning the vendor experience.
• Owned the competitive intelligence function across Axon, delivering key insights to support product and pricing strategies.

Seattle, WA, US

• Owned the go-to-market strategy and release execution for the Amazon.com display products on desktop and mobile.
• Developed value propositions, product position, and messaging frameworks that differentiate our offers in the market and creates compelling use cases for customers.
• Drove product adoption globally by leading sponsorship programs for key shopping days that delivered 2-3x revenue increases and contributing to 30-40% YoY growth in the display portfolio.
• Implemented a product release process utilized by product marketing and product management to ensure consistent and successful product launches.
• Created insightful and action-oriented sales and marketing collateral.
• Identified internal and 3rd party research needs to support product positioning and go-to-market.

Alphen Aan Den Rijn, NL

• Responsible for independently managing, budgeting, executing, and reporting on all aspects of integrated marketing campaigns for enterprise SAAS solutions and online research platforms in the health care compliance.
• Developed marketing and go to market plans based on the understanding of the customer's buying process, user persons, our unique positioning in the market and available sales channels Develop marketing and go to market.
• Implemented a sales enablement solution that identifies top prospect and allows for back-end reporting on sales rep activity and communications.
• Delivered marketing qualified leads to the sales force with an extensive webinar program, multi-phase email campaigns, online promotions and strategic attendance of industry tradeshows.
• Establish a knowledge leadership position by delivering compelling and actionable content with online and in-person speaking engagements, blogs, electronic newsletters, social networks and contributions to leading.
• Leverage relationships with marketing services in a matrix environment to ensure programs are delivered on-time and within budget.

Alphen Aan Den Rijn, NL

• Responsible for the strategic vision and the P&L for the Health Care Reimbursement and Compliance product portfolio, including product enhancements, new product development, retention and promotional strategies.
• Created and executed business cases for new product and revenue opportunities.
• Initiated market research and other regular customer contact opportunities to support product development, product positioning, product enhancements or modifications to ensure we are continually meeting customer needs.
• Implemented a new pricing model for the Reimbursement product line that resulted in 12% increase in the average customer subscription purchase.

New York, NY, US

• Responsible for identifying key product needs for under-developed customer segments and driving direct marketing initiatives aimed at increasing sales in each segment.
• Responsible for program budgets in excess of $500k, development of measurement metrics, and regularly reporting findings and project updates to senior management.
• Manage third party relationships with brokers including contract negotiations, including the product enhancement process through joint communication efforts.

• Responsible for the overall marketing strategy in the equity compensation portfolio, including marketing budget allocation, product pricing, brand development and customer focus initiatives. Contributed to average.
• Worked closely with the portfolio manager, sales team and software development personnel to deliver an application that is attractive to end-users, by analyzing customer feedback, market research and changes in.
• Implemented back-end processes that improved customer communications and data integrity, allowing for faster response to market changes. Reduced communication cycle times from three days to one day, improved customer.

US

Bachelor Of Science (Bs), Marketing

Mba, Marketing