Aleesha Mcmullin Email & Phone Number

Kitchener, On, Ca

Kitchener, On, Ca

Kitchener, Ontario, Canada

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

- Through strong written communication, able to consistently strategize and develop website, email, and blog copy based on client’s SEO goals and ongoing keyword research, leading to higher website traffic and effective lead generation- Continuously strategize and execute monthly media campaigns for 8+ clients, crafting strong media pitches and news releases, resulting in consistent and high-quality media coverage each month - Based on client goals, able to strategically design and optimize Facebook and Google ads campaigns, both Search and Display, leading to reduced cost per result and monthly increases in leads- Manage a variety of projects and teams, including co-workers of varying experience levels, to meet client goals and expectations with strong project management and communication- Develop strong key messages and marketing collateral for a variety of Canadian MedTech, retail technology and AI software clients in both B2B and B2C markets

2D-688 Hespeler Road, Cambridge On, N1R 8N7

- Responsible for managing the marketing activities of 25 Sales Representatives, which included the sourcing of 200 trade shows a year, event coordination, and managing an average of 750 leads a week for the entire Sales Team- Through strong data analysis, was able to compile quarterly and annual reports related to lead conversion, marketing expenses and return on investment, at both the Branch and individual Sales Rep level- Demonstrated strong communication and management skills as the direct supervisor of 5 co-op students, as well as by leading monthly marketing workshops for new Sales Representatives- Collaborated closely with Head Office to initiate an ongoing lead generation campaign through Facebook advertisements, creating a new lead source that accounted for 10% of all Branch leads received within the first year- Through strong project management, was able to conceptualize event branding, design the budget and execute a new trademarked prenatal/postnatal consumer trade show within the Kitchener-Waterloo region- Designed marketing collateral and successfully utilized email campaigns, as well as Facebook and Instagram paid advertising, to promote Branch-coordinated events and recruiting initiatives

- With thorough research skills, was able to effectively update and create articles within the in-house content management system (CMS), related to courses, programs and institutions at the post-secondary level in the United States- Collaborated remotely with editors to ensure articles contained detailed information and were cited properly- Was able to manage time independently and quickly completed articles, as well as responded to edit requests, within 24 hours

Guelph, Ontario

- Through effective written communication, created and updated website content in the purpose of Search Engine Optimization (SEO) and driving targeted web traffic - Utilized Google AdWords Keyword Planner to ensure content optimized target keywords and to gain valuable insight regarding organic search and online traffic- Provided detailed, accurate and engaging content through well-developed research skills, ensuring each article was informative and unique.

Mississauga, Ontario

- Effectively examined consumer contact data through the use of SAP systems to create numerous written reports, related to current Kellogg product innovations and corporate promotions- Through skilled data analysis, was able to extrapolate trends and present insights on consumer relations to various departments in weekly in-person and Skype meetings- Utilized strong time management and multi-tasking skills to take on report and data analysis requests from brand managers across various Kellogg's portfolios - Gained further experience in brand portfolio management and the tracking of online impressions related to Kellogg's products and promotions, through weekly update meetings with various Brand Managers- Collaborated with US Kellogg's partners, as well as Sales and Communications team members to update content on the Kellogg's corporate website related to products, recipes and promotions

Mississauga

-Worked collaboratively with the Development team to create new functionalities for our online tools, as requested by the client, BASF-Performed detailed quality assurance testing on our various customer relationship management tools, such as BuilderConnect and AgSolutions, ensuring optimal customer satisfaction and experience-Based on instructions sent by the client, was tasked with conceptually creating new functionalities for online tools, including a notification functionality and Net Cost Calculator. These tools would be viewed by the client and frequently used by their sales representatives. - Furthered knowledge of the project life-cycle; from the brainstorming stage, to testing the tool within the Live environment-Effectively comprehended data sent from the client in Excel spreadsheet documents and was frequently required to use these spreadsheets in order to complete data entry tasks -Created and updated various documents used by BASF Canada and Kenna, including Business Requirement documents and a training manual for BASF sales representatives-Successfully trained a newly recruited co-op student on the tasks and responsibilities involved with the Digital Team at Kenna

Certificate, Digital Marketing

Bachelor’S Degree, Psychology (Co-Op)

Activities and Societies: Peer Helper Program Completed my Undergraduate honors thesis in the Child Development Research Unit, focusing.

Education record

Activities and Societies: Humberview Huskies Varsity Rugby Team, Athletic Council, Me to We