Senior Campaign Operations Manager
Current- Responsible for global campaign conceptualization and deployment activities within HI business across all brands, channels and touch-points, working with group companies on the B2B and B2C side.- Responsible to influence and continuously improve process definition of campaign operation for central and local marketing operations- Drive marketing contribution to revenue and deliver against defined business KPIs. - Increase marketing effectiveness through influencing processes, platform and channel improvements. As well as the global orchestration of launch programs, commercial campaigns, marketing programs and specific in-market activities.
Oct 2024 - Present
