Brian Mcnulty Email & Phone Number

Make & Model Marketing is a Digital Marketing Agency based in Cleveland, OH and serving Automotive Dealerships throughout the midwest. Our company is founded on the premise that cookie-cutter vendors are not the answer to the complex and ever-changing world of automotive digital marketing. It is also founded in the belief that your time is much better spent doing what you do best - selling cars and growing your business - versus trying to become an expert in paid search, social media, search optimization, and the latest search algorithm from Google.So if you're looking for an industry-leading digital marketing partner that meets with you in-person. One who fully understands your dealership goals, and can provide you concrete results - then contact us for more information.www.makemodelmarketing.com

Cleveland, Ohio, Us

With a special focus on eCommerce and pre-owned operations, I joined the Collection Auto Group in April of 2013 as their VP of Operations. Working across multiple manufacturer programs and processes - and 9 individual dealership locations, I was responsible for growing pre-owned sales across the company, and creating an in-house digital marketing team to support the sales efforts of the entire dealership group.Minimizing digital marketing vendors and moving critical processes to the in-house digital marketing team, we were able to grow year-over-year pre-owned sales volume by over 60% and annual gross profits by $3.5M.In late 2014, Collection Auto Group transitioned its corporate identity to Bernie Moreno Companies, and I transitioned my responsibilities from pre-owned sales and digital marketing to the service and parts departments as the VP of Fixed Operations. Overseeing 13 service and parts departments, we implemented an in-house "20-group" approach to share best practices and monthly results to improve the year-over-year same-store NET Profit of our Service and Parts departments by over 100% while also improving CSI scores in the same time period.I'm proud to have been a contributor to the fact that Bernie Moreno Companies is one of WardsAuto Top 100 Dealership Groups in the country, and one of Cleveland's "Best Places to Work".

Atlanta, Ga, Us

A founding member of the Dealer Business Consulting department at Porsche Cars of North America, I was brought in to define the roles and responsibilities of this new department, Defining processes and metrics, as well as assembling a consulting team - I also provided both sales and aftersales consulting services to Porsche dealerships throughout the United States. Our workshops focused on improving new vehicle market share, improving customer satisfaction and loyalty, instilling repeatable and proven processes into Porsche dealership operations, growing the service and parts (aftersales) business, and maximizing dealership profitability.The Dealer Business Consulting Department at PCNA gained such a reputation within Porsche AG, that the the entire concept, process, and metrics of our approach would form the foundations for Porsche's global PBE (Porsche Business Excellence) approach to dealership consulting.

For 10 years, I contracted directly with auto manufacturers and their training partners to develop and deliver classroom training in new and pre-owned vehicle sales, service and parts department operations, customer communication strategies, customer handling skills & customer satisfaction improvement initiatives, as well as conducting in-dealership workshops focused on improving selling efficiency and profitability, process improvement, and dealership management training.Over the course of those 10 years I worked in partnership with Mazda USA, Volvo Cars N.A., Audi of America, Porsche Cars N.A., J.D. Power & Associates, Ford Motor Co, and the Lincoln/Mercury Division, Kia Motor Sales, Toyota Motor Sales, and both the Scion and Lexus Divisions of Toyota Motor Sales.