Michael Cocco Email & Phone Number

Eastern USA

Rochester, New York Area

Managed a network of 45 independent distributors whose role was to execute the sales plans forNestle Ice Cream and Pizza brands in the Eastern half of the United States. Representing over$457M in revenue.* Delivered over 15% revenue growth over the last three years, 2010 – 2012, which outpaced totalcompany and category growth by 10%.* Exceeded sales plan.

Boston

• Managed all sales, distribution, and profit for Nestle Dreyer’s Ice Cream in the 6 state New England region with annual revenue in excess of $200M.
• Delivered Net Effective Revenue, (KPI) growth of 19% in 2006, 9% in 2007, and 4% in 2008.
• Achieved sales plans goals for Out of Home, (OOH) channel in 2006, 2007, and 2008.
• Grew sales of single snacks by 28% in 2006.
• Designed and implemented a new pricing strategy for New England Distributors.
• Set strategic direction across multiple channels including grocery, convenience, drug, mass and foodservice.

Rochester, New York Area

• Key Account Executive for Wegmans, Tops, Giant Carlisle, Price Chopper and River Valley Frozen Foods with combined revenue of over $65M.
• Developed and implemented sales and marketing plans that exceeded goals for each customer in 2003, 2004, and 2005.
• Achieved Market Share growth for all Nestle Ice Cream products in 2005 of 13% in Albany, 13% in Buffalo/Rochester, and 17% in Syracuse.
• Grew Premium Packaged sales by 34% at Wegmans, 43% at Tops, and 50% at Price Chopper in 2004.
• Attained sales growth of 61% on Haagen Dazs Pints at Wegmans in 2004.
• Drove total combined revenue growth of 36% at all customers in 2003.

Lead a 20 person sales team for a $65M regional manufacturer. Process included Sales Forecasting,Sales Planning, Account Planning, New Item Introduction, and DSD Execution.* Maintained number one brand market share position in the Upstate New York markets for 9consecutive years for all customer groups, Grocery, Non – Grocery, and Foodservice.* Built solid.