Mike Croft Email & Phone Number

Auckland, Nz

Albany, Auckland

New Zealand

Auckland, New Zealand

New Zealand

In this role I’m developing and implementing marketing strategy to improve the AIA Vitality activation rate with AIA customers, and retention of existing AIA Vitality members. This feeds into the overarching goals of supporting AIA in customer acquisition and retention, and helping Kiwis live healthier, longer, better lives.This includes all retention focused marketing campaign management and communications for the AIA Vitality programme, targeting 40k+ AIA Vitality members. These… Show more In this role I’m developing and implementing marketing strategy to improve the AIA Vitality activation rate with AIA customers, and retention of existing AIA Vitality members. This feeds into the overarching goals of supporting AIA in customer acquisition and retention, and helping Kiwis live healthier, longer, better lives.This includes all retention focused marketing campaign management and communications for the AIA Vitality programme, targeting 40k+ AIA Vitality members. These campaigns lean heavily on email and in-app marketing and are designed to improve customer understanding and quality engagement scores as we guide members through the Vitality journey. Working in a Trans-Tasman capacity, I have a close alignment with the Customer Growth and Partnerships teams. Partner promotion is a key part of my role, with regular email campaigns and in-app promotions for leading partners including Countdown, Apple, Life Pharmacy, Samsung and New Balance to communicate tactical offers and competitions. My responsibilities also include managing all AIA Vitality App and member web portal content, optimisation of member communications, championing the voice of the member, and stakeholder management across all divisions of the organisation.Highlights:Optimising the existing AIA Vitality app to improve UX and address member pain points identified in voice of customer researchAssisting with the development of and go to market planning for the new AIA Vitality App (currently still in development), focusing on the UX journey and creating a plan to integrate the new app into the existing marketing strategyDevelopment of and GTM planning for the new AIA Vitality Starter programme, including leading the redesign of 40+ eDMs within the customer lifecycle journey, managing a complex approvals process, and meeting all industry and company compliance requirements Leading a data point uplift project to reduce customer pain points and improve the member communications journey Show less

Auckland, New Zealand

This role sees me creating and implementing marketing strategy to raise awareness and drive sales of AA Driving School products and services, with the overarching goal of supporting the Association in Membership acquisition and retention. This includes all marketing campaign and brand management for AA Driving School, development and implementation of targeted communications via a customer onboarding and lifecycle programme, management and optimisation of all internal and external… Show more This role sees me creating and implementing marketing strategy to raise awareness and drive sales of AA Driving School products and services, with the overarching goal of supporting the Association in Membership acquisition and retention. This includes all marketing campaign and brand management for AA Driving School, development and implementation of targeted communications via a customer onboarding and lifecycle programme, management and optimisation of all internal and external communications, social media management, budgeting and forecasting, and stakeholder management across all divisions of the organisation. I also support the Fleet and Business team (B2B) in meeting their commercial objectives, provide guidance to our network of 120+ Driving Instructors and develop tactical local marketing initiatives to increase demand for lessons, and oversee franchise and recruitment marketing. Highlights: • Developing, taking to market and product managing the highly successful Road Code Practice Tests and Road Code Quiz App, including creation of a rewards system and referral programme • Developing and taking to market the AA Senior Driver programme, including an overhaul and refresh to expand our customer base • Developing and managing a email based customer lifecycle programme, ensuring that Members are reached at each stage of their driver licensing journey to maximise conversions and improve AA Membership acquisition and retention Show less

Auckland, New Zealand

Having completed a placement with SeaLink as part of my degree, I joined the team in a specially created role as a Marketing and Sales Assistant and worked my way up to a Marketing Manager position where I managed the full marketing mix for the business. This included concepting and taking to market tactical campaigns designed to meet our business objectives while supporting the wider domestic tourism industry. I also managed marketing for associated businesses FreightLink Cartage, Great… Show more Having completed a placement with SeaLink as part of my degree, I joined the team in a specially created role as a Marketing and Sales Assistant and worked my way up to a Marketing Manager position where I managed the full marketing mix for the business. This included concepting and taking to market tactical campaigns designed to meet our business objectives while supporting the wider domestic tourism industry. I also managed marketing for associated businesses FreightLink Cartage, Great Barrier Lodge, AFS Marine, and worked with the Destination Great Barrier Island board. Show less

New Zealand

Responsibilities include:Website - project management and ongoing content management of sealink.co.nz and greatbarrierlodge.co.nzSEO + SEM - Google Adwords and online display advertisingWeb videos and YouTube advertisingTV advertisingRadioPrint advertising - Herald, local papers, island papers etcSignage, print marketing material - Brochures, flyers etc

New Zealand

In this role I supported the Marketing Manager with the day-to-day marketing at SeaLink. We used many different channels from traditional (print, radio, TV) to online e.g. SEM, email marketing, SMM etc.

Bachelor Of Business, Marketing & Management

Education record